ROME – View and buy. With a click. The idea is to Google: to go shopping to users as they watch videos on YouTube. The company has boosted advertising shown before the movie, allowing advertisers to insert details of the products and a button “buy” that leads who click on the website of the seller. The move could be a dress rehearsal ahead of the launch of the button ‘Buy also in the results of the search engine, as anticipated a few days ago the Wall Street Journal. According to the Big G wrote on his blog, the new advertising have already been welcomed by companies like Sephora and Wayfair. Advertisers can choose to show details and images of the products, so as to insert type written “click to buy” or “buy now” in order to bring potential buyers to your online sales channel. YouTube is not the only change: The platform now allows live streaming at 60 frames per second to attract gamers and compete with Twitch, the Amazon platform used for the web broadcast of video game tournaments and matches individual gamers .
- Arguments:
- youtube
- games
- Amazon
- videogames
- Big G
- Sephora
- Starring:
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