To abandon Android Smartphone to Apple, this is what happens in the US
The report from Kantar Worldpanel stresses that phablets accounted for 21% of all smartphone sales in the first quarter of 2015 of the United States.
In the same period of 2014, estimates indicate that phablets accounted for only 6% of all smartphone sales in the US
What does it mean?
What the market phablets almost quadrupled in just one year. Although the term is not associated with specific devices, any smartphone with a screen of 5.5 “or greater is considered a phablet.
Apple iPhone 6 Plus is one of the main factors that influenced the market positively phablets.
It seems that the iPhone 6 Plus represents about 44% of all sold in phablets United States during the first quarter of this year. By correlating these numbers, the iPhone 6 Plus should represent approximately 9.24% of all smartphones sold in the US between January and March 2015.
The market for phablets is constantly growing and, although this type of smartphones is gaining traction, this does not mean that buyers of smartphones are no longer interested in devices with screen sizes smaller.
The search Kantar shows that 43% of iPhone customers and 47% of customers of Android smartphone cite the size of the screen as the main reason for buying a particular smartphone.
The same report also claims that Apple has been the most successful producer in the market smartphone with three of the four major US carriers. AT & T is estimated that the iPhone which sold represent 59% of all smartphone sales during Q1 2015, with the percentage that falls a bit ‘to 50% for the carrier Sprint, and down again to 42% for Verizon . Samsung, Apple’s main rival in the smartphone market, has won the customers of T-Mobile, with a share of 42% during the quarter in question.
Another report from Kantar shows that about one-third Sales of iPhone / iPad users far from an Android device in the 5 major European markets. In the US, however, it appears that the conversion from Android to Apple is not so common. This report shows that only 11.4% of new iPhone owners have gone to Android in the US, and this percentage stood at 14.6% a year ago. In addition, only 5.9% of new Android smartphone owners have gone from iPhone in the first quarter of 2015, the percentage decreased from 9.8% in Q1 2014.
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