Lisa Jackson is vice president of Environment, Policy and Social Initiatives of Apple. Charge of environmental, civil rights, and education. Naples has opened its first iOS Academy european"but there will be others," announces): the Campus of San Giovanni a Teduccio is built like an american college, and the Apple style can be seen in the tables in light wood, in the use of aluminium, the large glass panels. In the classrooms there is a chair, but the tables where you are studying and working together, students and teachers.
According to the latest data, 40 thousand children have left Italy in 2015 to seek work abroad. Think that the birth of iOS, the Academy will change anything?
"We chose Naples because it was here that our contribution can make the difference. We know there are talents, and the iOS Academy is an opportunity to put them to the test. The boys learn to develop apps, but also to become entrepreneurs of themselves. At the end of the courses may work for others, or decide to invent a company and start their own business".
What takes the Apple from Naples and what gives in exchange?
"Many people think that Apple’s success is in the products, but our products are good if the apps are good, and apps to better reflect local needs. The italians probably will, most of the app made by Italian people, because behind it there is the same culture. We’re gaining new talents, and in exchange we give the experience of eight years in a field, the one of the app, that essentially we have invented here".
Therefore, not only do programming?
"Knowing how to create an app is essential, but then you must carry on a business, present it to investors and make it interesting for the users".
For the economy of the app do not need great infrastructure, but people and ideas. How do you think that this may change the relationship between the centre and the periphery, between the developed Countries and the emerging markets?
"The app store is a platform that allows those who have an idea to develop it and sell it around the world. Once it would have taken years, perhaps decades, today’s just a day. The app economy eliminates the boundaries and barriers, as this campus that is not isolated from the city, but open. The more barriers you remove, the more you develop collaboration and innovation".
And teachers?
"Some of the teachers are from universities that we have involved in the project, but we want to bring here the different sensitivity: the history of Naples show that the coexistence between cultures can be difficult, but the confrontation and dialogue lead to better results and enrich the lives of everyone. One of the teachers, for example, was a student at the iOS Academy in Brazil, then it is specialized and has decided to teach, and now it’s here".
In Italy we have always lived in a dualism between the scientific and the humanistic. The app, instead, put together with imagination and precision, art and technology. Is being born a new culture?
"Italy has all the features to have a prominent role in the economy of the app. Not only serve the games, even if certainly there will be born many, but the app can make life simpler and better. Last January at the Bocconi university our Ceo Tim Cook had said that Apple is at home here because she lives at the intersection between science and art. Italy is the land of engineering, design, poetry, music and painting, and this is reflected in the products, in their beauty, functionality, and quality. Also in the app. And in this moment in Italy you can feel the energy of something that is transforming. We want to be a part of it, we want to make sure that it is a great leap forward, and not just a small step".
The code you can learn on your own. But it’s important to work together?
"Are Apple’s only 3 and a half years, but I understand that the idea of collaboration is key, sometimes we sacrifice efficiency in the name of the common work. It takes more time to bring to the market a product this way, maybe we are not the first, but there are many brilliant people that insist that they do not go forward until all are in agreement: thus, our products are created with the help of many people, and are the favor of many people."
Cook also said that Apple’s goal is to leave the world better than how it is now. At what point are you?
"When I think of it, I tell myself that it is not a goal to be a little. It is part of my work, and the work of each to Apple: we give people the chance to express themselves. We focus on a few areas, we are not in every sector of the market, and also with the values it happens the same. The environment, for example. Apple is fed at 93 per cent from renewable energy: we aim at 100 percent, but we have just announced the opening of a plant from 4 GigaWatt to the producers that we work with. We want that this effort involves more than Apple, also the induced activities, which in Italy translates to three hundred suppliers. And we’re not only the environment, but also accessibility, because people with physical problems or learning should not be left behind. Valuing diversity for us is another important challenge, and in the Silicon Valley is not easy."
do you Think in Italy.
"Naples reminds me a bit of New York is very dynamic, and very diverse, I am sure that we will have exciting results".
in the Meantime, among the students of the iOS Academy the girls are only 17 out of 200. What do you think?
"Are women to have invented the app to give the alarm in case of sexual abuse or to reduce the rate of infant mortality; women will change technology, will not happen otherwise. Our task is to make sure that the technology is not only a thing to men. For this we need the support of Governments, of institutions, of other companies. In Naples I was impressed by how the university has been available to the collaboration, but also the policy that we helped (in the past, the Campania Region has announced a budget of another 30 million to the university campus and 7 million for scholarships, ndi). If things go as we hope, this project will grow and multiply".
What does it mean to students starting the course?
"The things you learn here are tools that allow us to solve the problems, it is not technology in itself: it is funny, but it is not a toy. The guys say: you have the power to change the world, use it".
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