Also, Apple is human: the first decline in annual revenue since 2001 – International Business Times Italia

for fourteen years the annual earnings of Apple are growing. One of the many reasons for which you came to be the company most valued in the world (besides the fact of having conditioned the mobile market for years). This streak of success, however, is destined to come to the conclusion when tomorrow is the 25th of October, the company from Cupertino will announce the results of fiscal year 2016: there will be a decline in revenue, according to analysts.

The general estimate from the experts of the sector (as reported by Yahoo! Finance) is 215,67 billion dollars (198,05 billion) for the twelve fiscal months. In 2015, that figure was 233,72 billion dollars (214,63 billion euros). the you Must go back to 2001 to find a decline in the annual reports tax of the company.

ALSO READ: iPhone 7 32 GB is slower in versions 128 and 256 GB? Yes, but it is not important

This forecast negative of the analysts comes from the area that surrounds the iPhone 7: it is unlikely to be able to elicit the "wow" effect of the previous generations. The fault of an increasingly saturated market, especially for top of the range, and a smartphone that, despite the many merits, remains only an evolution of the iPhone 6s and 6s Plus. The water resistance, the farewell to the 3.5 mm jack and the dual camera version of the 5.5-inch are seen by analysts as a elements that may have led the latest effort by Apple to a sizzling victory commercial.

The new iPhone 7 in the hands of a customer of the Apple Store in Tokyo the REUTERS/Issei Kato

This is to join some negative data pre-existing fatigue commercial of the iPad tablet and Mac computers, both victims of a market which, compared to smartphone, it has a rhythm slower refresh; sales of hardware, in short, are slowed down by some quarters.

To that end, Apple is expected to announce refurbished MacBook Pro at its event "Hello Again" on the 27th October together a new lower for the MacBook Air. More precisely, it is expected that the company present a review relevant to the design of this range: in the place of the function keys there will be a bar OLED touch-sensitive, the icons displayed will change depending on what software is running.

This news would be an advance of what is to come: according to insiders, Apple will review completely the physical keyboard of his MacBook in 2018 using technology from e ink of Sonder Design.

While other companies such as Google and Microsoft are pushing towards the new software segments, such as the cloud and the artificial intelligence, in order to evolve their business, Apple is still strongly focused on sales of its hardware traditional: smartphone, tablet and computer. In the context of the project, the Apple Car that seems to be derailed (and probably delayed), the california home will have to do some backflips to push users on Windows and Android to switch to macOS and iOS, or its faithful to upgrade hardware and continue to move the motor of sales.