Apple Q4 2016: cala turnover after 15 years – Want …

Apple recorded its first decline in annual revenue after three years growth. It is, as seen in the data Q4 2016, released late yesterday evening by the Cupertino company. A fact that seems to worry Tim Cook, nor in the analysts, because considered quite physiological in a market increasingly saturated with alternatives. And Apple sign of optimism, not only for the innovations that will be presented tomorrow, but also to the good trend in Europe and parts of Asia.

Since 2001, when the company is back on the crest of a wave with the launch of the iPod, Apple has marked the first decrease from the previous year. The fiscal year 2016, in fact, closes with 217 billion dollars, a decrease compared to the 233,7 of the previous year. All of the products from the bitten apple will suffer a slight decline in sales, but you have to consider how this quarter not to fully understand the iPhone 7, of the device, which will show their performance in the Q1 of 2017. It is worth mentioning, for ease of exposition, such as Apple’s face to correspond to the first fourth annual the christmas period.

In Q4, Apple has reached a sales revenue of 46.9 billion dollars, for a profit of 9 billion, a significant reduction but not worrying compared to 51.5 billion of revenue in the same quarter of 2015, with over 11 billion of profit. Are 45.5 million iphones sold, compared to 48 million last year, while iPad drops from 9.9 to 9.3 million, and the Mac from 5.7 million to 4.9. There are some physiological factors, however, to take into account: with the exception of the iPad, a product now for several months is slowing down, for the iPhone and the Mac, the Q4 may have been a quarter of a waiting. For smartphones, it is not of course counted the large portion represented by the iPhone 7, which is considered as the data include sales up to the 24th of September. For the Mac, however, does not exclude that users have eagerly awaited the upgrade, planned for tomorrow, after months of continuous rumors.

In contrast to the services, with a growth of 24% compared to last year, such as to ensure that the group of Cupertino 24.3 billion dollars in sales. In the while, you are recording an increase in sales in Europe and Japan, while Apple expresses great optimism for the quarter ahead, the forecast of about 78 billion dollars only on the front of the smartphone.