"Turn off your Galaxy Note 7 and do not use it more". The smartphone of Samsung, the last jewel in the crown of the Korean giant, has already arrived to the end of the ride, overwhelmed by the phenomenon of the batteries that explode or catch fire. It closes with a defeat for the first manufacturer in the world, an unprecedented crisis in the world of electronics, and probably of the products of consumption tout court.
The words carved on the gravestone are those of Elliot F. Kaye, chairman of the commission for the safety of consumers. Samsung itself has given a mandate to operators all over the world not to sell the phone and calls to return immediately (with a refund). The production has already been stopped. Actions that officially serve to allow for "further investigations". A spokesperson for the company, however, has already admitted that "the abandonment is final". The case on the other hand seems to have assumed such a size that the koreans put a patch it seems really unlikely. The title of Samsung has lost 8% of the Stock exchange of Seoul, coming back for one day only, to the levels of the beginning of August, when the Notes 7 was presented.
Samsung Electronics (uk), in a note, remember that in our Country, the product has never been marketed, with the exception of about 2,000 copies in pre-order. Triggered a toll (800.025.520) and a website. Carlo Barlocco, president for Italy, says: "we Want to prove be close to our consumers and for this work a dedicated program to thank them for their trust". The title of Samsung has lost 8% of the Stock exchange of Seoul, in a single day is back to the levels of the beginning of August, when the Notes 7 was presented.
The affair was begun at the beginning of September. Several users had reported and documented phenomena of abnormal overheating during charging, in some cases, terminated with the terminal in flames. A very few cases, "less than 0.01%" (says the company) but with a risk high enough for the safety of the users, as to require drastic measures. And Samsung had intervened in a timely manner, attracting more than 2.5 million devices have already been delivered in the world, and ensuring a refund or a replacement model. The troubles have moved on, however, even with the specimens already replaced, identified with an icon of a battery green on the screen and a sticker for the black on the packaging: the 7 "second version" continued to explode. In one case the fire was started on board a plane to Louisville (Kentucky, Usa), leading to the evacuation of the aeroplane. Many airlines have prohibited taking the product in the holds, with the obligation to keep it turned off (not even in "airplane mode") on board. Several influential us sites of the technology, from Mashable to The Verge, called explicitly to "not to buy the Galaxy Note 7" or return it immediately in the shops. Up to the stop sign at the end.
"it Can happen that a product has technical problems – says Roberta Cozza, research director d Gartner -. But when the Notes 7 replaced have problems, you start to think that it is not only a construction defect, but is also involved in the quality control, that the manager and the organization are not adequate. Is the whole of the trust in the brand that it cracks". What can make the Samsung now? "Communicate with transparency the problems we had and then do the cleaning inside identifying those responsible."
According to Carolina Milanesi, an analyst at Creative Strategies, it is not said that is the last time that cases such as those of the Notes 7 to occur, and not only for Samsung: "it Is a problem of the technology industry as a whole. We want products that are always faster, smaller, with a battery small but powerful, and hard as possible. This exposes producers to try to push the limits a bit further. However, we remain optimistic: if a car manufacturer makes a mass recall of a model, this does not stop going in the car".
According to a reconstruction of Bloomberg the will of Samsung to create with the Notes 7 a smartphone at the top (which had been praised unanimously from specialized sites and users at the exit) and to force the times to anticipate the iPhone 7 to Apple, has led to the problem of the battery. Who will they benefit? The Apple shares rose on the Nasdaq, but it is more likely that users will Samsung you to route to other terminals with the Android system. As the new Pixels Google or the chinese products. Huawei in the head, which in 20 days will present to its Mate 9, for size very similar precisely to the Notes 7.
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