If it was HTC or Motorola, the impact would be nothing short of devastating. But because Samsung is a bigger company and varied, having had to recall more than two million Galaxy Note 7 has adversely affected profits in the third quarter. No more of the wanted at least.
the company has announced The results of provisional tax, based on data that is not final: sales of 49 trillion won (39,4 billion euros) and operating profit of 7.8 trillion won (€5.2 billion) in the third quarter of 2016. At the moment the management has not determined what were the various results of the individual divisions, that is, we still do not know the entity’s financial performance, the negative trade Galaxy Note 7 on the group mobile. In most parts of the world, the phablet has been postponed due to the defect in the battery that has affected hundreds of thousands of units all over the world, primarily in the United States and South Korea.
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If these financial results were to be confirmed, would be slightly above the expectations of analysts, who had expected a 7.4 trillion won of operating profit. Worst would be, instead, the revenue was estimated to be of 51.1 trillion won.
To compensate for the bad performance of the last product mobile was the division of the chip, namely the production of RAM memory and OLED screens. Curiously, the fact he had to replace 2.5 million phones has meant that Samsung would use a large part of its stocks of RAM and order the other. It created a shortage of stock, which has upped the price of the individual unit and, in so doing, has raised the profits of Samsung. In the context of the "tragedy" of Galaxy Note 7, Samsung has managed partially to get the benefit.
it Seems that the image of the Galaxy brand is pretty untouched: the uk Mobile Choice Consumer Award 2016 is gone to a Galaxy S7 Edge, then the smartphone preferred by the public voting. The other contenders were the iPhone IF HTC 10, Huawei P9, LG G5, and the Sony Xperia XA. Samsung is also preferred to Apple and Motorola for the title of "producer of the year". The less curious, considering what happened to the Galaxy Note 7 and the disruptions that were caused by the impossibility to use them on some airlines, for example).
due To a recent fire of a Galaxy Note 7 replaced on board an aircraft, and then evacuated, it is possible that Samsung will be to propose a second wave of recalls, according to what was published by Bloomberg and reported by a representative of the Consumer Product Safety Commission in the united states.
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"If this is a phone that should be fixed, and instead, catches fire in pocket, I assume that there will be another recall" is the opinion of Pamela Gilbert, former executive director of the agency. Samsung will investigate the incident to understand 1) if the device is actually one of the drives replaced, and 2) if it is a problem of that particular unit (explosions in isolation can still happen) or if it is a defect that can be more extensive.
Brian Green, the owner of the phone, said they have received the replacement unit in a store after reading of the recall. The possibility exists that the phone was replaced with another unit pre-recall, but there is nothing official.
A situation to say the least, paradoxical, but that seems not to have affected the financial potential of this company, whose shares have soared in the last few hours in the stock exchange index Korean in the light of the financial results are probably very satisfactory.
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