the idea, the development, the collapse, rebirth, myth. Those who believe in a linear destiny, to a story that is moving forward towards its inevitable horizon, for forty years must deal with Apple. Because few companies, over the course of human events, have experienced a trend so twisted, unpredictable and exciting as the company set up on April 1, 1976 in Cupertino, California, by Steve Jobs, Steve Wozniak and Ronald Wayne Wayne.Partiamo own , the “founder forgotten ‘that, upon receiving the order for the sale of the first 50 Apple I assembled in wooden containers in the garage Jobs decides to sell its stake in the company for $ 800. Five years later, the Apple stock market listing, 10 percent thrown away by Wayne worth a few hundred million. Today, the man who defined himself “better as an engineer and as a businessman” could probably buy with that money one European state media grandezza.Un else who has always been able to do better than the engineer that man d ‘ business is Steve “Woz” Wozniak, the Wizard.
it is from his mind, and from his hands, which were born the first Apple computer. The Apple II, above all, that has actually created the personal computing market, approaching normal people (or almost) in the world of computers, which had been the exclusive domain of scientists, military and multinational. While his peers played at being revolutionaries, Woz it really changed the world: with a soldering iron, some microchip and an ability to solve problems that bordered on the miraculous. Then, of course, he’s there. He hated and revered, repulsive and compelling, Steve Jobs has always been Apple’s frontman, its public face, the preacher for the masses of technological wonder. And the trend syncopated history of “colorful apple”, then faded in silver minimalism today, also depends, or perhaps above all by his complex personality, somewhere between genius and paranoid. Stay hungry, stay foolish! ( “Stay hungry, stay foolish!”), Says the aphorism best known (and abused) orphan Palo Alto that has revealed to humanity a future that it could not wait. Totally opposite in character and aspirations, but capable on and off it blend, Jobs and Wozniak Apple brought first to dominate the personal computer market (with the Apple II) and then upsetting the foundations (with the Macintosh) but without getting a commercial result at the height of their vision.
Ten years of living dangerously, which ended with the departure of Wozniak and Jobs’ exile. An epilogue that would have killed a warhorse, but that was the beginning of a new, extraordinary avventura.In crisis and no more ideas, in the mid-nineties, Apple finds nothing better than calling his mentor to ‘sheepfold (with a salary of one dollar a year). And from that moment Jobs does not miss a beat. Before the iMac, which saved the company from bankruptcy. Then his eyes cast beyond the imaginable boundaries: the iPod, the iPhone, the iPad, the Apple mito.Il 12 August 2012 became the private company with the highest market capitalization ever, outpacing rivals Microsoft historians. Today, Jobs is gone, Wozniak enjoys life around the world (karma is better than life insurance), Wayne is still licking the wounds and Apple entrusts his fate to Tim Cook, personally chosen by Jobs as his successor. Someone, for some months, predicts a dark future for Apple, mostly engaged in pursing competition. But the future is open. And, in the case of Apple, you can bet: in addition to open will also be quite lively.
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