Apple iPhone sells less than last year . According to the latest financial data, the house of Cupertino has sold 51,190,000 in the second quarter, a down 16.3% compared to the 61.2 million reached a year ago.
hold back even the iPad sales , which rose from 12.6 million last year to 10.25 million, and those of Mac which stop at 4.03 million compared to the 4, 6 million in the same period of 2015. the trend was reflected in the company’s accounts, which reached a revenue of 50.6 billion and a net profit of 10.5 billion .
The two statements are decidedly inferior to last year, when Apple had clocked 58 billion in revenue and 13.6 billion net profit. In short, it is the first decline in sales on an annual basis for 13 years now .
The company led by Tim Cook did not disclose the number of Apple Watch sold, nor that of Apple TV, iPod, Beats headphones and accessories. All these products are recorded as “Other Products” that has grown by almost 30%, from 1.69000000000 to 2.19000000000. According to the CFO Luca Maestri most of the growth is attributable to the Apple Watch.
The US company also recorded a increase in sales related to services (App Store, Mac App Store, Apple Music, iTunes Store, Apple Pay, iCloud, etc..), An increase of 20% to 5.99 billion. Apple Music, in particular, has reached 13 million subscribers compared to 11 million in February.
Today as in the past iPhone remains the towing of Apple accounts and if the smartphone sales slow down (those of the new iPhone SE does not fall in this quarter), the company holding back. For that Apple is trying to increase revenue from software and services, capitalizing on a base of over one billion active devices.
“We could not have the wind behind us as before, but things are much more stable than most people think,” said CEO Tim Cook. The manager explained that the slowdown in sales of the iPhone is tied to the lower refresh rate iPhone 6s compared to that recorded for the iPhone 6, although the number is higher when compared to the passage to the iPhone 5s.
According to Cook in the last six months the iPhone was mainly bought by people who previously had other smartphones (Android), while emerging markets have allowed Apple to collect the favor of those who buy for the first time a smartphone: iPhone sales in India, for example, grew by 56%.
For the third fiscal quarter Apple provides a turnover between 41 and 43 billion dollars, or a new drop compared with 49.6 billion in the same period last year.
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