A tablet no longer enough. Today in fact we need devices that have larger screens, but that does not mean that they are less thin or heavier than common tablet. In many they are able to use it only for entertainment, but to work they can not do without a PC. The numbers clearly explain: the tablet market is falling sharply, even talking of 25 percent less from the start of 2016. Too bad, since the tablets are so convenient to carry around. But that’s why, parallel to the crisis of the tablet, the so-called “2 in 1 field” (PC that can be used as a tablet with touch screen or, if you prefer, tablets to which a keyboard) is exploding can be connected.
and now comes, fierce, even Samsung: the Korean company has presented TabPro Galaxy S, hybrid Windows 10 platform with an excellent 12-inch Super AMOLED display and built-in physical keyboard, in a partnership with Microsoft that has surprised many . “In fact they are several years that our two companies working together,” explains Carlo Purassanta, CEO of Microsoft Italy, “but for us this is a dream come true.”
“We have the opportunity to expand a market in which we have no great presence “, explains Carlo instead Barlocco, president of Samsung Electronics Italy,” we believe, and the market proves that this type of device is ideal for a large “slice” of consumers. In fact, the work offers the reliability of a PC and the convenience of a tablet, and while it’s good enough for entertainment. ” “Hybrids are the perfect compromise – echoes Purassanta – but PCs, although they will be less and less popular, will not go away: Who needs to work particularly powerful machines will continue to use them.”
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The “knot” of the 2-in-1, however, remains the price. To purchase a 9.7-inch iPad Pro takes 689 Euros in configuration only 32Gb Wi-fi, which must be added 169 euro for the keyboard and other 109 euro for the stylus. While for the only Wi-Fi Galaxy S TabPro it takes 1,099 euro. “For now we turn especially to managers, but we also think students – emphasizes Barlocco – in fact, we expect a number of agreements with universities.”
But because Microsoft is working on a device like that if she has a similar product, the Surface? “That has helped us introduce the hybrid model based on Windows – it explains Purassanta – Today we have become a platform, which offers more than products services, and we are happy if our programs are integrated on devices like the Samsung ‘ . Which suggests very clearly that the Redmond company wants to become for mobile devices that was in the past for PCs, that is, the first provider of operating systems. So much so that the next target could be groped the attack on Google and Android stronghold with a new smartphone and software but will need to be much more efficient than those produced so far. And then, once released the “Microsoft” model, quit to devote himself to the production of hardware. The stages are clear, remains to be seen what it will take to walk them.
andrea.andrei@ilmessaggero.it
Twitter: @andreaandrei _
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