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This article was published April 18, 2016 at 12:39 hours.
the last change is the April 18, 2016 at 16:07 hours.
Looking forward to Apple, which announced its first original TV series opening the doors to the market video streaming (we wrote it here), a new rival from important media launches challenge to Netflix. This is Amazon, which in recent hours has given a jolt to its Prime service Video, turning it into an on-demand platform very similar to the giant Reed Hastings. Bezos pulled the rabbit out of the hat a little ‘surprise, and did so within hours of Netflix’s quarterly (scheduled for today). A random choice that seems to have nothing. Because if the challenge is to be, it is better to play it on all fronts.
The new Prime Video is a very different service than that offered to date. Amazon has launched as a stand-alone proposal for the US market at a price of $ 8.99 per month, whereas previously the fee was $ 99 per year. No end subscription (Netflix has three). But Bezos has already focused on the convenience. While Netflix is preparing to bring the HD subscription from $ 7.99 to 9.99, Amazon comes on the market at 8.99. Details, of course. But that with the same offer, they can weigh.
The real challenge will be content
There is no doubt that the real challenge will be on the contents, the ground where Netflix right now is unrivaled. The technology, in fact, hardly make a difference. Amazon is one of the big world of hi-tech industry, and its service – at least from a technological point of view – will live. Meanwhile, it is already known that video of Amazon Prime will be available not only for streaming but also for download (and therefore for viewing at a later time, even without connection), in an almost psychological game on purchasing customer perception . The download option, however, is not offered by Netflix. For the new Prime Video, also, Amazon has decided to do as Netflix in terms of subscription flexibility: you can turn on and off when you want. A variable is not insignificant, given the users who do not intend to pay the summer months.
In addition, the strategy to launch Amazon Prime Video is to tie him to the quick service Shipping Prime: with two dollars more per month (10.99), users subscribe to Prime Video and First they get.
Hard to say, today, when the new Prime Video will also be extended to other countries. Possible that Amazon uses the US market as a test before doing the next steps and further investment. Because in the end, technology and price aside, you play all the content. The original and exclusive TV series will weigh a lot. The Netflix catalog is known to all (according to research by Morgan Stanley, 29% of Americans think it is the platform with the series and the best film). Amazon sharp tip, for now, about Transparent and Mozart in the Jungle. But the match is to be played.
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