(AGI) – Despite stellar quarterly accounts and a surprising increase in users, Facebook has other intentions and aims in the future to win a slice of the most profitable customers, represented by the world of business and companies. At the end without advertising and with free services will have to deal with a stabilization of growth. The strategy of the social networking giant is more subtle and hinges on Messenger, its current alternative messaging service WhatsApp and the like. In fact, the real target audience is PayPal and payment services it offers to business customers. Messenger is changing radically, but does not become the “Wild West” of commercial offers, as private users will always have the ability to block unwanted conversations with appropriate filters for privacy. However, Facebook plans to expand the service to companies, with the ability to communicate via virtual assistants (charbot) or real and maybe even offer other features, such as the exchange of money and useful. According to Business Insider, a certain rate would have a lot of the new Messenger service experience and would include 20 brands, including Sephora and Chase Bank, but the idea is to extend this service to a growing number of companies, perhaps by charging for service to all those who want services of this preferential channel with customers and vice versa.
13/04/2016 17:30:02
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