Apple has not said how many new iPhone SE has sold since the launch of the iPhone in April, but during the conference call to discuss the results of the company in the second quarter of fiscal 2016, the company’s executives have said that the application for the device was “very strong” and higher than expected .
According to Apple CEO Tim Cook, SE iPhone puts Apple in a strategic plan to attract new clients since it is square a price range “accessible” and has important specifications.
Cook said that Apple is working hard to meet demand and reduce the delay for the shipment of new orders of the device. In fact, since its launch, the availability of the iPhone according SE piu ‘sources has short supply despite the lackluster sales reports. In recent weeks, the new SE iPhone orders receive as estimated delivery time two or three weeks, which suggests that Apple struggles to meet demand for the device.
The point is that the iPhone IF we can ‘is considered a mobile’ available ‘but only in the United States. In fact, while other side of the smartphone you can ‘buy starting at $ 399 – equivalent to 352 Euros at current exchange rates – here in Italy, prices start from 509 euro.
The news that according to Apple’s new iPhone SE it is selling well arrive at the same time that Apple has segnalaro its first quarterly decline in iPhone sales in 13 years, or since 2007 since the first the iPhone was launched. During the first three months of the year, Apple sold 51 million iPhone, 10 million less than the 61 million sold in the same period of 2015. We do not know how many of these are iPhone SE, since Apple does not differentiate between models, but remember that iPhone SE in the quarter was only available for the last reference month.
Apple in the second quarter 2016 (third fiscal) provides the same drop in iPhone sales trend, providing a turnover of 41 billion to 43 billion dollars – in the same quarter of the previous Apple posted revenue of 49.6 billion dollars.
Read also: Apple, iPhone sales dropped for the first once
Read also: Apple iPhone SE, good reasons to NOT buy it
One of the research company Slice Intelligence has revealed a few weeks after the debut of iPhone SE that this was not a successful online during the first weekend of availability in the United States. However, the report claims that the iPhone SE has allowed many now ex-owners of an Android smartphone to switch to an Apple iPhone.
“Slice Intelligence has revealed the first sales data online iPhone SE, confirming that while fewer people rushed online to get the latest iPhone latest, those who have probably bought their first iPhone was “ says the SI report.
According to published data, the number of iPhone SE purchased in the first weekend of availability for the week was 94 percent lower than at the launch of the iPhone 6S, model which recorded a higher number of 46 percent compared to the sales of the iPhone 6 when it was made available.
According to the company to market research, the data indicate that “Apple has come to the saturation of the base of iPhone consumers”. In fact, only 35% of those who bought the iPhone SE online over the weekend of March 21 bought an iPhone in the last two years. In comparison, 49 percent of those who bought an iPhone 6S in the first weekend of availability was from a previous iPhone.
An interesting fact is that 10 percent of those who bought an iPhone online SE on the first weekend of availability that have replaced their Android device that have bought online in the previous two years, according to the research firm.
Slice Intelligence has also photographed the average buyer of the iPhone SE : it is very different from the typical fan of the Apple brand, is more ‘older, less educated and “surprisingly” male. More than a fifth of the SE iPhone buyers are aged between 45-54 years, compared to 18 percent of buyers of all other iPhone; and 77 percent of the new SE buyers are men, compared with 69 percent of the other iPhone.
The data on the formation of the SE iPhone owners also indicate that the new iPhone approaches iPhone market a new audience . Only 39 percent of the new owners of the iPhone SE have a college degree, while 46 percent of those who have pre-ordered an iPhone 6 or 6S were graduates. And while the education and income are generally factors “closely” related, there were no significant differences in income among iPhone buyers SE and those of other iPhone.
Before making judgments about the fact that the new iPhone SE is a success or not, we note that Slice Intelligence analyzed orders of more than 4 million online shoppers.
prices of iPhone SE depart the US at $ 399 for the model to 16GB of storage (EUR 509 in Italy), while the 64GB version costs US $ 499 (EUR 609 in Italy). iPhone SE is sold in 110 countries, including Italy, where you can ‘buy from 1 April. The in Italy Available colors: Silver, Gold, sidereal Grey, Pink gold.
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