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This article was published April 6, 2016 at 22:05.
What videos are obsessed with Zuckerberg makes no secret either. And since Twitter, with the purchase of Periscope, showed their claws in terms of live broadcasting, the Facebook CEO has spurred his team. Facebook Live Video is the answer. The service has been running for a week, and after an initial period of exclusive test for public profiles, the tool has been extended to all (you just need a phone iOS or Android).
With an official post on the Facebook blog signed by Fiji Simo (Product Management Director), however, further improvements have been made. These are new feature that show how the social network of Menlo Park is by betting on video and especially on live. “From today – he wrote Simo – Live feature was introduced for groups and events. Live in Groups allows you to transmit only to the people who are part of a particular Facebook group. What for the events, however, it allows to broadcast live from an event, to allow those who failed to be present to participate in the event. “Go live” on Facebook makes you feel special, because it allows you to transmit in real time to the people we care most. Today we are launching the Live function within the Facebook Events and Facebook Groups.
The Live in Groups allows you to transmit only to the people who are part of that particular Facebook group – that way you can go live with your family, or share a workout plan into a fitness group. With Live for Events can be transmitted from a birthday party live to allow those who failed to be present to attend the event, and a musician can transmit from backstage to people who have confirmed their participation for give them a preview. You can also use events to schedule a session of Q & amp; A live. We hope this new opportunity to broadcast and watch live video within Groups and events allows people to connect even more with their closest friends, family and the community who share the same interests. “
in addition, leaving aside the already known reactions (smileys) and comments, Facebook is going to introduce in the Live video function filters and Doodling, which will allow users access to five filters to use to customize the video direct. “In short – they know from Facebook – you can draw or” scribble “on the real-time video.”
“Video Live on Facebook – added the Director of Product Management – is truly interactive as broadcaster it involves users who comment responding to their suggestions and questions. In fact, some initial data, we saw that people said over 10 times more on Facebook than on normal video Live video. We want people who watch the video after the direct feel involved. To achieve this goal, re-present the comments as they appeared during the live even for users who will look at it later. “
Other new features are the Live Video Destination (a dedicated virtual place where you can discover the Live that the world is talking about, those of friends and video producers we care more) and Live map (in the desktop version will be available a map which allows you to explore the public Live that are going on in Worldwide).
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