Mark Zuckerberg is having fun again. Early April (as at August 2014) Facebook has intervened again on their algorithm and the main impact it is having on the News Feed, specifically on gender and origin of content that each user sees scroll, favoring those for which each employs more time to read them.
“We are working to improve the News Feed, updating it to make sure you see the most relevant stories first” write the engineer Moshe Blank and Jie Xu sullaNewsroom researcher of social networks. “With this change – continuing – we can better understand what items might be of interest based on how long you used to read them.”
Translated: the aim is to promote the articles that keep users glued to reading and not only those that generate the most interaction with comments or ‘Likes’.
the two new parameters are introduced the reading time (or vision) and the diversity of the post. In simple terms, for every Facebook external link calculates the time spent reading it (or to view it) in your browser or Instant Article version, removing from the count employed seconds to load the page. In addition, the reading time will not be calculated in absolute terms, to avoid exclusively favor the very long articles, but with a whole series of parameters.
The social network wants to understand which is the interest generated by a content to reward items that will determine attention that exceeds the minute, faster than beds and closed in a heartbeat. In addition, through the diversity of the post, the algorithm will avoid to show to a user too much news coming from the same page-source.
Of course, everything is already impacting on traffic generated from social networks to the pages and portals that use Facebook as a distribution form of a post.
According to the British ‘Guardian’, “one of the reasons for this change is that Facebook only recently had enough data on user behavior to create such parameters”. Parameters related to the “steady increase in those using the Facebook app on your smartphone”. And that, obviously, the social network would like to keep as a ‘fence’, avoiding their passage through links to other shores.
And any changes that Facebook makes to its algorithm puts it in a strong position compared to Editors: in this regard, the ‘New York Times’ has calculated that 85 cents of every online advertising dollar go to Google or Facebook.
for their part, publishers continue to argue that certain parameters not are often useful, since some studies suggest that the majority of people who come from social networks on a page is generally not more than 15 seconds.
According to the ‘New York Times’, in the online world “publishers have faced many challenges in recent years” but “I am now aware that it happened something deeper: the transition from an Internet site to an Internet App, and social platforms, Facebook in particular.”
Speaking last week at the ‘annual conference of Facebook developers’, Mark Zuckerberg “has shown a diagram with a very bold expansion plan for the next 10 years – we read on the ‘New York Times’ – plan that included several features to help retain people in the Facebook world instead of following the links off. “
And since last April 1, this plan is turning into reality. A reality in which virtually all the online newspapers are marking a generalized decline in visualizzazioniprovenienti the so-called ‘Traffic from Social Network’. Situation that can provoke also use paid listings provided by Facebook.
NewsWhip, a company that tracks the performance of the editors on the most important platforms, argues that the number of links to external sites shared on Facebook , compared to those who use Instant Article, it decreased. The challenge is open.
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