One of the research company Slice Intelligence shows that the new Apple iPhone SE was not a very successful online during the first weekend of availability in the United States. However, the report claims that the iPhone SE has allowed many now ex-owners of an Android smartphone to switch to an Apple iPhone.
“Slice Intelligence has revealed the first of the online sales data iPhone SE, confirming that while fewer people rushed online to get the latest latest iPhone, those who have purchased probably was their first iPhone, “reads the SI report.
According to published data, the number of iPhone SE purchased in the first weekend of availability for the week was 94 percent lower than at the launch of the iPhone 6S model which has received more than 46 percent compared to sales of iPhone 6 when it was made available.
According to the company to market research, the data indicate that “Apple has come to the saturation of the base of iPhone consumers”. In fact, only 35% of those who bought the iPhone SE online over the weekend of March 21 bought an iPhone in the last two years. In comparison, 49 percent of those who bought an iPhone 6S in the first weekend of availability was from a previous iPhone.
An interesting fact is that 10 percent of those who bought an iPhone online SE on the first weekend of availability that have replaced their Android device that have bought online in the previous two years, according to the research firm.
Slice Intelligence has also photographed the average buyer of the iPhone SE : it is very different from the typical fan of the Apple brand, is more ‘older, less educated and “surprisingly” male. More than a fifth of the SE iPhone buyers are aged between 45-54 years, compared to 18 percent of buyers of all other iPhone; and 77 percent of the new SE buyers are men, compared with 69 percent of the other iPhone.
The data on the formation of the SE iPhone owners also indicate that the new iPhone approaches iPhone market a new audience . Only 39 percent of the new owners of the iPhone SE have a college degree, while 46 percent of those who have pre-ordered an iPhone 6 or 6S were graduates. And while the education and income are generally factors “closely” related, there were no significant differences in income among iPhone buyers SE and those of other iPhone.
Before making judgments about the fact that the new iPhone SE is a success or not, we note that Slice Intelligence analyzed orders of more than 4 million online shoppers. In addition, it should be remembered that the iPhone SE has yet to be launched in several other markets, including emerging markets.
Prices of iPhone SE depart the US at $ 399 for the 16GB model from storage (509 euro in Italy), while the 64GB version costs US $ 499 (€ 609 in Italy). Within the month of May iPhone SE it will be sold in 110 countries, including Italy, where you can ‘buy from 1 April. The in Italy Available colors: Silver, Gold, sidereal Grey, Pink gold.
No comments:
Post a Comment