WhatsApp free return. The popular chat owned by Facebook that travels to the billion users by announcing his blog that will eliminate the “canon” of the annual 99 cents introduced a few years ago not without controversy users.
However, the company promises, what It will mean the arrival of advertising on the chat. “We grew up,” says the post, “and we found that this approach did not work well.” Many users do not have a debit or credit card, says WhatsApp, and “they are worried about losing contact with friends and family after the first year of use.”
The company explains that “in the coming weeks “any fee for use will be removed from the different versions of the application and” WhatsApp will not charge anything for her services. ” The annual subscription after snapping free use for 12 months of the application.
The announcement follows one made on the blog today in Monaco by Jan Koum, founder of WhatsApp, during ” Digital-Life-Design “conference. Although the rate was due minimum – about a dollar a year – this system would create problems in the markets in developing countries where access to banking systems is not widespread. And the penetration in these countries is a key factor for the further expansion of the service.
WhatsApp will then start to explore new business models. The company emphasizes on the blog that the chat will not reach commercial listings of third parties, but this year will begin to test tools that allow users to communicate via WhatsApp with companies and organizations of interest. For example with their bank on the latest transactions, or with an airline for the delayed flight. “We want to test these new tools,” says the company, “to facilitate this communication on WhatsApp while ensuring an experience without advertising content and spam.”
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