Facebook and Instagram are more applications’ use among young people in the United States in 2015, with Messenger and snapchat that are losing popularity. And ‘what emerges from several reports of several companies that analyze the US market.
Pew Research Center: use of social networks
Facebook remains the favorite social network for users in the United States, while Twitter does not grow and shortens the distance from competitors Instagram and options according to the latest study by the Pew Research Center.
The report finds that 72 percent of Americans who are ‘in line’ currently use Facebook, a small increase of one percentage point from a year ago, and five points more than in 2012.
With the majority of Americans who use the Internet, the data suggest that 72% of them is a member of at least one social network, while 62 percent of all US adults online are on Facebook, according to Pew. Facebook is popular among women, who account for 77 percent of those who are online, while 82 percent of people 18 to 29 years using the social network.
Twitter is instead used by 23% of Americans, a percentage unchanged from last year, but compared to 2012 grew by 16%.
Returning to the study by Pew, options has been used by 31 percent of respondents, while social photo sharing Instagram (owned by Facebook) was used by 28 percent of respondents, with both the company that registered significant growth.
LinkedIn , the social network for professionals, fell by 3 percentage points, from 28% of registered in 2014 to 25% this year. The number of those who use LinkedIn in daily rose to 22 percent from 13 percent a year earlier.
About 10 percent of online adults have used Tumblr the blogging platform acquired by Yahoo two years ago.
The Pew survey also analyzed the interest for messaging applications such as WhatsApp , Kik or iMessage that are popular for 49% in the age group between 18 and 29 years (36% using the three app just mentioned).
The Pew report is based on telephone interviews conducted from March 17 to April 12 on a sample Americans of 1,907 adults, including 1,612 Internet users, with a margin of error between 2.6 and 4.6 percentage points.
Piper Jaffray: Instagram social more ‘important
According to Piper Jaffray, a third of young Americans indicated Instagram as the most important social networks. Facebook you can find it only in fourth place with 15% of teens surveyed who put him high on the list of social bookmarks. In second place instead it is Twitter (20% of respondents) and snapchat third (19%).
In the end, Instagram is owned by Facebook since 2012, and for better or worse the social network plays ‘at home’. In September, Facebook announced that Instagram has reached the milestone of 400 million users. 75% of the accesses comes from outside the United States. With regard to the last 100 million subscribers in the service of ‘photo messaging’, which were collected in nine months, more than half live in Europe and Asia. The countries with the highest number of members were Brazil, Japan and Indonesia. Every day they share more than 80 million photos.
WayUp: in 2016 overtaking Instagram on Facebook
According to a survey conducted by WayUp thousand US college students Facebook is losing popularity, with a decline of 4% in 2015. Following is Instagram , which disconnects the social network blue to only 2 percentage points. Both are company owned by Mark Zuckerberg, current CEO and co-founder of Facebook. According to the forecasts of analysts, in the course of 2016 we will be passing Instagra on Facebook, that is to say it will be the most ‘popular social photo sharing than the social blue.
In the third position among the 10 applications in 2015 preferred by American students who participated in the survey are snapchat , which deletes the chat after a certain period of time posts. In fourth position is Twitter , the company this year has experienced a lot of new functions and introduced several changes but can not, in fact, to grow in popularity.
fifth position is occupied from the app to stream music Spotify , followed the app video sharing YouTube sixth and seventh is the app of Netflix , the service of legal streaming of movies and TV series more ‘popular. Eighth is Tumblr Yahoo, on the tenth options .
The chat app more ‘used by the students interviewed are snapchat , followed by GroupMe, Gmail , WhatsApp and Facebook Messenger .
The app game more ‘ used by thousands of students surveyed are Candy Crush , Temple Run and the titles of the series Angry Birds of Rovio.
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