Sunday, August 30, 2015

The 20 years of eBay, the auctions to ‘big’ E-commerce – The Republic

Rome – When after an intense weekend of programming within the walls of the house Pierre Omidyar 3 September 1995 launched the site AuctionWeb could not imagine the luck It would result: the portal was the forerunner of eBay, the online auction world’s most famous. Today the company has a global turnover of 83 billion dollars and, fresh division of PayPal, is preparing to blow 20 candles with a party in the heart of Silicon Valley. It aims to raise, not only hounded by Alibaba and Amazon but also from giants like Google and Facebook.

The 20 years of eBay, the auctions to 'big' E-commerce


The adventure of eBay (the name change of the company dates back to ’97) began twenty years ago with the sale of a broken laser pointer bought by a collector for just under $ 15. Example of the brightest of the new economy of the late ’90s, eBay online auction portal home instantly becomes a goose that lays golden eggs for Omidyar (now on the board of the group) and the first president of the company, Jeffrey Skoll: when you share on the stock exchange in 1998, the two find themselves suddenly millionaires.

In twenty years the portal has grown globally, expanding the range of services and especially from strength to strength in the market of online transactions with the acquisition in 2002 the payment system PayPal. Then diversification by buying companies such as Skype (now owned by Microsoft) in 2005, specializing in internet calls and StubHub in 2007, focused on the sale of tickets for events.

In the US, every 2 a second pair of shoes changed hands on eBay, while in Italy via the mobile is selling a pair of women’s shoes every three minutes, a bag every 7 minutes and a tablet every 15 minutes. The company has worldwide 157 million active buyers (4.5 million in Italy), 800 million ads from around 200 countries, 25 million merchants (26 thousand in Italy), and a total value of goods sold in the first quarter of this year has reached 20 billion dollars.

In two decades there have been positive records – such as the sale of a yacht for $ 168 million in 2006, so far unbeaten rod – and moments of difficulty as the blackout of almost one day in ’99 and the hacker attack of a year ago.

The special anniversary gives eBay an opportunity to celebrate (with a big event on the agenda in San Jose on September 10 and 11, and an event in Milan on 10) and to take stock of how to face future challenges. Beginning with the management after ‘spin off’ from PayPal, which according to analysts and rating agencies makes eBay weaker and more limited resources of revenues. And then, without diverting attention from increasingly aggressive competitors. In addition to e-commerce giants like Amazon and Alibaba, eBay is competing with Google and Facebook. Recently the two internet giants have launched the buttons “Buy” on their platforms, thus claiming their share of the e-commerce market.

Arguments:
commerce
ebay
google
Amazon
Alibaba
facebook
Mobile
products
PayPal
Starring:

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