Nearly half (48%) of users of Apple Music has already stopped using the service streaming music, which is still during the free trial. To say it is a survey of about 5 thousand US MusicWatch, which shows that 61% of the sample has disabled the automatic renewal to avoid paying the subscription at the end of the free period, on September 30. However, about two thirds (64%) of those who are still using the service is said to be inclined to pay to benefit from that possibility in the future.
Launched on June 30, Apple Music has reached 11 million users a couple of weeks ago, according to a statement by the company’s senior vice president Eddy Cue.
According to the survey, to listen to the music of the apple is the 11% of users of iOS, the operating system of the iPhone and iPad. In comparison, “40% of users of iOS download paid music on iTunes, so the spread of Apple Music could be wider,” says Russ Crupnick, managing partner of MusicWatch, that “this is the disadvantage of arriving at a market where there are already very good services “.
Among these, the most successful is Spotify, which has 20 million paying subscribers and 50 million users who have chosen the free version, funded by advertising. According to the survey, to use Apple Music is 28% of those who have subscribed to Spotify, and only 11% of those who enjoys the free version of the platform rival.
No comments:
Post a Comment