Thursday, August 27, 2015

Amazon ready to say goodbye to smartphones, fired dozens of engineers of the project Fire – Il Sole 24 Ore

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This entry was posted on August 27, 2015 at 16:54.
The last change is the August 27, 2015 at 17:05.

Last summer Jeff Bezos had presented him with the promise that it would change the world of smartphones . But now, a year after its launch, it seems that the phone Fire Amazon has not even touched the handset market, so that the group is preparing to scale the division dedicated to the study and development of mobile devices.

The Wall Street Journal, noting that in recent weeks, Amazon has fired dozens of engineers working on the project Fire, inside the Lab126, the development center of the giant Seattle to Silicon Valley. A big blow to the division of research and development since he ‘was founded eleven years ago, had never been cut. In fact the workforce was increased to reach the number of 3,000 employees. In all this, says the Wall Street Journal, Amazon would also cut other ambitious projects within Lab126, such as a tablet screen with more ‘big, and reorganizing the division.

The guilt would just flop of Fire phone, as well as having brought down the morale within Lab126, has given shape to a question that has long haunts Amazon: the group and ‘really can produce mobile devices that can compete with rivals such as Apple and Samsung? Meanwhile, the giant Seattle would have in mind to slow down other projects under study as that of a PC to control the kitchen (code name Kabinet) or to a tablet with 14-inch screen, known as Project Cairo.



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