Thursday, August 27, 2015

After the flop of the fire phone Amazon resize the division … – Reuters

After the flop of the fire phone Amazon resize division smartphones and tablets

Jeff Bezos, CEO of Amazon, at the time of the fire phone

Last summer Jeff Bezos She introduced him with the promise that it would change the world of smartphones. But now, a year after its launch, it seems that the fire phone Amazon has not even touched the handset market, so that the group is preparing to scale the division dedicated to the study and development of mobile devices. Writes The Wall Street Journal, noting that in recent weeks, Amazon has fired dozens of engineers working on the project Fire, inside the Lab126, the development center of the giant Seattle to Silicon Valley.

A big blow for the division of research and development since it was founded eleven years ago, had never been cut. In fact the workforce was increased to reach the number of 3,000 employees. In all this, says the Wall Street Journal, Amazon would also cut other ambitious projects within Lab126, such as a tablet with a larger screen, and reorganizing the division.

The guilt would just flop of fire phone, as well as having brought down the morale within Lab126, has given shape to a question that has long haunts Amazon: the group is really able to produce mobile devices that can compete with rivals such as Apple and Samsung? Meanwhile, the giant Seattle would have in mind to slow down other projects under study as that of a PC to control the kitchen (code name Kabinet) or to a tablet with 14-inch screen, known as Project Cairo.

 

AFP

 08/27/2015

 

lapresse

 08/27/2015

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