Google Alphabet part with the “yellow”. The brand is owned by BMW (which does not want to sell) – Il Sole 24 Ore

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This entry was posted on August 12, 2015 at 12:29.
The last change is the August 12, 2015 at 12:36.

It risks becoming the yellow August the history of Google, and the new company founded by Larry Page called “Alphabet”. Yes, because a few hours after its launch, with a lot of press coverage worldwide, gets a cold shower in the offices of Mountain View they had not anticipated. To ruin the plans of Big G came another titan, this time in the automotive industry: Germany’s BMW, which has long been operating under the “Alphabet” and that now is not going to cede even a millimeter, already studying possible actions Legal.

But first things first. Monday evening (it was noon in the United States) news agencies fight news on Google: Big G has just formalized a real managerial revolution that changes deep in the organization. A new holding large, publicly traded, which is called “Alphabet”. The new corporate structure has the intention to separate search engine, YouTube and other web-related branches of the divisions of research and investment. It also replaces Google Inc on Wall Street. Even the senior management are altered: Larry Page became CEO of the new holding company, while his friend and partner founder, Sergey Brin, plays the role of President. And finally, the promotion of Sundar Pichai to CEO of Google Inc. All perfect, linear and revolutionary. And then comes the BMW.

In Google they did not know, apparently, that “Alphabet” is an exclusive brand of BMW. Alphabet Fuhrparkmanagement, a subsidiary of the German company, is a company that deals with leasing and car sharing. For this to Monaco of Bavaria, when the news of Google began bouncing on the Net, they jumped from her chair. Micaela Sandstede, spokesman for the German company, requested by the New York Times, has made it clear that “Alphabet” is a trademark of their property and that there are no plans to be a supply. But there is also a particularly bizarre. While the news was broadcast to Google, the site Alphabet.com (owned by BMW) was stormed by sending ko servers.

If this story will end up in court or not is still early to tell. There is need to consider, however, that Google and BMW are companies competing with each other, given the increasing technological development in the automotive industry. An example? BMW has recently acquired (in the company of Audi and Daimler) Here, the Nokia maps, antagonistic Google Maps. Now the grain is of “Alphabet”. A real yellow summer.

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