Censis: tv queen of mean, but young people prefer Facebook for … – Il Sole 24 Ore

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This article was published March 26, 2015 at 11:47.
The last change is the March 26, 2015 at 12:06.

Continued growth of the Internet and especially the spread of smartphones and tablets. The TV is still the queen of the overall average, although young people prefer Facebook to inquire. The data emerging from the twelfth-Ucsi Censis Report on communication, promoted by Mediaset, RAI and Telecom Italy. Continues the crisis of the printed paper and reading the books shows no sign of recovery. Italy is still a country divided, with an abysmal gap between young and old especially on the use of the network, the medium used primarily for services, but increasingly also for purchases.

Increase Internet users : are 70.9% of the Italian population
In 2015 internet users still increase (+7, 4% compared to 2013) and arrive at a record high of 70.9% of the Italian population. Only 5.2%, however, connects with ultra-wideband. Continued strong diffusion of social networks. You joined Facebook 50.3% of the population, YouTube reaches 42% of users, Twitter 10.1%.

The TV media the most common
The television reaches the entire population (96.7%), but with a strengthening of the new television: the web tv came to an audience of 23.7%, while satellite TV amounted to 42.4% and 10% use the TV connected. Large circulation also for radio: listens 83.9% of Italians. The use of smartphones continues to increase (+ 12.9%) and now they are used regularly by over half of Italians (52.8%), while the tablet double diffusion in two years and now are in his hands 26.6% of Italians.

decreased newspaper readers, increase those of Web sites
Do not you reverse the negative cycle for the press: -1.6% newspaper readers than 2013, held weekly and monthly, while they are growing contacts online newspapers (+ 2.6%) and other web portals of information (+ 4.9%). After the severe downturn of the past years, not signaling a resumption of books (-0.7%): Italians who have read at least one in the last year are only 51.4% of the total.

Prime sources of information are the news, radio news, search engines and tv all news
The top five sources of information are: the news (used by 76, 5% to inquire), the radio news (52%), search engines like google on the internet (51.4%), the all-news TV (50.9%) and Facebook (43.7%). Record increase of users of all-news TV, an increase of 34.6% compared to 2011, Facebook + 16.9%, the app for smartphones + 16.7%, + 10.9% YouTube and search engines earn 10% of users of information. But among the younger the hierarchy of changes: in first place ranks Facebook as a tool to inform themselves (71.1%), in second place Google (68.7%) and only in third place appear the news (68.5 %).

to search for streets and places is the most used Internet
The practical function more use of the internet is the search for streets and places (it does the 60.4% of users of the web). Follows the search for information on companies, products, services (56%). Then comes the home banking (46.2%) and listening to music (43.9%, rising to 69.9% in the case of the youngest).

Fifteen million Italians make purchases on the web
It makes shopping on the web is now 43.5% of users, or 15 million Italians. 37.1% believe that, compared to traditional stores, shopping on the web is cheaper. The convenience is an advantage for 32.8%. The risk that are hidden behind the virtual ticket scams is reported by 28.7% of Italians and only 10.3% trust one hundred percent of payments online. Attend practices with public offices is instead an activity still limited to 17.1% of Internet users.

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