Written by Simone Ziggiotto, the 03/30/15
From today, March 30, 2015, also in Italian stores of Apple’s smartphone will be scrapped atria producers, from Android to Blackberry. The decision, confirmed by a company spokesman Ansa, expands the existing program of ‘reuse and recycling’ in store and aims to encourage more users to get devices ‘dated’ to buy the latest generation iPhone.
Apple launches another program to increase sales of the iPhone in its stores, a goal stated by CEO Tim Cook.
As they had anticipated sources of 9to5Mac in recent weeks, Apple introduces a new recycling program through which you can scrap your old smartphone not only Apple-branded, but also Android and BlackBerry ; in return is scheduled for delivery of a gift card to be used for the purchase of a new iPhone.
Thus continuing to try to convince Android users to switch to an iPhone, Apple adopts an evaluation system similar what uses for the scrapping of the iPhone. Are employees of retail stores Apple Store to determine the value of the old devices based on their condition, aesthetic and functional – as much as a phone is new and is well preserved aesthetically and running, the higher will be the value of the gift card.
The new program begins after the employees of the Apple Store have done to follow training programs. Employees of Apple will be able to transfer the contacts from the smartphone competitors in the new iPhone that the customer will go to buy a replacement, but all other types of data (photos, videos, here) will have to be moved by the customers independently.
Apple launched originally the scrappage program of re-use iPhone in mid-2013 to encourage owners of older models of the iPhone to update to the then most recent iPhone 5, iPhone 5s and iPhone 5c. Over the past two years, Apple has offered other upgrade programs to increase sales, which has rapidly expanded from the US to Canada, Europe and Australia. The results were very positive for the Cupertino company, which recorded an increase in sales of its Melafonino. Last summer, Apple has launched a similar program to boost sales of iPad.
To date program of reuse and recycling is part of the commitment of Apple in protecting the environment and also includes the identification of the most efficient methods for reuse or recycling of electronic equipment at the end of their life cycle, including iPhone, iPad, Mac or PC and monitor from any manufacturer. Not always, you can also get something in exchange for the old equipment that is delivered to Apple. The program of reuse and recycling is limited only to the old Apple products. If the procedure is performed online you can ask for the evaluation of a Mac, an iPhone or an iPad. In the Apple Store Italians can only return the iPad and iPhone, that the personnel currency directly and offers a discount on the purchase of a new Apple product.
Article updated March 30, 2015.
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