Aside from putting in connection among their friends and acquaintances, Facebook is becoming very quickly the most important place in which to watch video … billion videos. The big F, for entry of its CEO and founder Mark Zuckerberg , has announced yesterday that the videos viewed daily have reached 4 billion.
A result not only significant for the figure itself (however huge), but also to the speed with which it has come to a similar result; In fact, in January the videos viewed daily on Facebook were 3 billion. It is no coincidence that according to the COO of Facebook Sheryl Sandberg videos are a great opportunity. The method they are both as users to share content, both for companies that can take advantage of this medium so direct and immediate to advertise on social network number one in the world.
One reason why have reached similar figures on Facebook is also due upon automatic video and, even if it takes just three seconds because Facebook consider a movie as seen, the figures announced yesterday by Zuckerberg do however think. The four billion videos daily include both content produced by users, is advertising for companies, which have started to post on Facebook videos that start up automatically from the end of 2013.
Last year, Facebook has changed the its algorithms to show what are the most important and relevant videos, not only based on the number of view, but also for how long they have been seen, those were the likes, comments and shares. Also in early 2015 Facebook has acquired QuickFire Networks , whose technology transcoding and processing reduces the bandwidth required to watch a video online.
In announcing yesterday Zuckerberg did not specify how much of this increase comes from commercials and views as the content uploaded by users, but it is now clear that the video has become a critical tool and essential to do marketing and promotion and as an alternative to YouTube and the classic TV spot.
The total turnover of Facebook for the first quarter of 2015 was 3.54 billion dollars, 40% more than last year’s figures. In addition more than 75% of the views of the movies on Facebook takes place on mobile devices and users monthly platform now total 1.44 billion, 13% more than the same period of 2014.
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