Continue the “mobilization” of the social network, which publishes the balance sheet data of Q1 and announces two new products: the video program adv Anthology and a modification to the algorithm ( that penalizes pages)
Continue ” mobilize “of Facebook, thanks to the excellent results on the new device stores the first quarter of the year with strong growth in numbers and in terms of active users is advertising , equal 3.32 billion dollars between January and March .
Strong Dollar and expenses-boom: slowing gains
The company led by Marc Zuckerberg closed the first quarter with revenues of 3.54 billion dollars, an increase of 42% compared to 2.50000000000 dollars in the same period last year. Despite the jump, the result – that are impacted by the strong dollar and the increase in investment, aimed at development and innovation but also to various marketing activities – is below the expectations of analysts, who betting on 3.56 billion dollars. The securities of companies have lost around 2% in the hours following the publication of the data.
“It was a good quarter and a good start to the year,” said despite this the founder Zuckerberg, who does not lose optimism: advertising revenue – generating sunglasses 90% of revenue – totaled 3.32 billion, up 46% (55% without currency impact). Especially, 73% have come from the mobile against less than 60% a year ago.
Two news:” Anthology “and new algorithm
Meanwhile, between yesterday and today Facebook announced two important new that concern the advertising front. A directly, the other implicitly .
The first is the launch of “ Anthology “, a program that includes the involvement of 7 important companies specializing in video publishing (including Vice Media and Oh My Disney ) in the production of video advertising platform for brand first band (the minimum investment to enter in the program would be to $ 2 million ).
The second is a new modification of the algorithm that, among other things, lead to a further decrease of the visibility of content posted on the pages of companies, groups and publishers. A penalty which, in a progressive way, is leading the facebook pages to a substantial zero visibility.
Needless to say, for those who want to promote their products or content on Facebook, the way the post is always sponsored longer required.
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