Apple, iPhone is booming: in China a third of sales – Il Sole 24 Ore

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This article was published April 28, 2015 at 07:09.
The last change is the April 28, 2015 at 07:25.

New York – Apple makes a mockery of the strong dollar and breaks through in China. Driven by the overall success of the iPhone, Apple has pulverized the expectations of budget: in its fiscal second quarter, which ended in late March, profits rose 33% to 13.57 billion dollars. A result equal to earnings per share of $ 2.33, compared to expectations still at $ 2.16.

The turnover and ‘simultaneously rose 27% to 58.01 billion against forecasts of 56.1 billion. And the gross profit margins were 40.8%, beating the same company advances included in the range between 38.5% and 39.5 percent.
Apple has increased the dividend 11 % and the buyback of own securities of 50 billion to 140 billion, undertaking to pay a total of $ 200 billion to shareholders by March 2017.

So far promised 130 billion by the end of 2015. The cash reserves of the Group grew again, to 193 500 000 000 178 000 000 000 by the end of 2014. In the wake of the results, in the market after the stock has gained 1.33%, rising to a new high of $ 134.4 and crowning a rise of 62% in the last twelve months.

The challenge of competition
The growth of Apple and ‘occurred despite the climate of fierce competition in smartphones that damaged and entrant as Samsung and despite a negative impact from currency tensions, calculated by the six-point of revenue that could increase to eight in the current quarter.

Apple sold 61.17 million iPhone in the first three months of the year, an increase of 40% on the same period last year and more ‘of the 56.8 million expected . Even if the figure and ‘remained below the record of 74.5 million for the quarter between October and December, he had seen the launch of new models 6:06 Plus.

In the region called Greater China, which includes Hong Kong and Taiwan, the number of iPhones sold and ‘increased by 72 percent. And the area has seen a total revenue soar by 71% to 16.8 billion, almost a third of the turnover of Apple. “The progress we have made in China are remarkable,” said finance director Luca Maestri.

The price dynamics
Apple has also been an increase in the price average iPhone sold, rose by $ 60 to $ 659. And to give an idea of ​​the success, the Wall Street Journal has calculated that in the last six months, characterized by the advent of the new model of smartphone, Apple’s revenue increased by 29 billion, the equivalent of the entire annual revenue a group from the likes of Nike.

Not everything ‘that Apple produces and’ gold today. Continued to decline in the last quarter sales of iPad tablet, drops of 23% to 12.6 million. But the iPhone is in good company: personal computers from Apple, Mac targati, have in turn increased sales by 10% to 4.56 million, more ‘than reversing the decline of 7% suffered last year.

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