In the age of internet and communications faster, Stephanie, 13 year old daughter of an American astronaut, has found an unusual way to send a “sms” to his father, committed on the International Space Station. How blackboard used the immense plain of the Nevada desert, like chalk 11 cars that have moved side by side in unison. The text was a giant “I love you”.
To design this took to the field dozens of engineers and technicians, as well as professional drivers, cameramen and actors of cinema. Made from Hyundai, the operation “Message to space” was in fact filmed with the use of means crazy. Perhaps inspired by the famous Nazca lines, perhaps softened by the idea of writing a message to dad on the sand, as they like to do in their teens on the shoreline, Stephanie has come up with an idea that besides to move the beloved parent earned the world famous, at least among motoring enthusiasts. In addition, the company was registered in the Guinness Book of Records as “The largest image ever written with the tires.” The design made, measuring 5.55 km square, enough to be read from 300 km height. The record set was obtained by driving in perfect sync 11 Hyundai Genesis equipped with studded tires.
The project has been a great media hype. In Hyundai say that he was born by the “New Thinking” that guides the Korean company “in order to creatively expand the possibilities of putting people in touch.” The name of the father of Stephanie was not widespread, there is only one picture of his shoulders, which makes the shot of the design space which then shipped via computer to the daughter. It is not even certain the exact date when the operation took place “Message to space.” According to the American ABC News, Terry Virts, currently engaged in the mission 42, the same in which it participates our Cristoforetti Samantha, has a teenage daughter named Stephanie own. Since this event was born a communication campaign world that allows you to send video messages Hyundai to friends and family through the site’s overall Korean house (www-worldwide.hyundai.com).
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