The reality sometimes beyond imagination, even in the staid automotive world, as evidenced by the original advertising campaign entitled “ A Message To Space ” (A Message from Space), entry à entered the “ Guinness World Records ” as “The largest image ever written with the tires.”
The project of the Korean house has really something great, Hyundai has in fact put field technicians Korean, European and American, entrusting him with the difficult task of bringing together people distant from each other. The goal of the Manufacturer of Seoul was to find an unconventional way to convey the affection of a daughter towards his father , used in a long space mission.
“A Message To Space “tells the story of Stephanie fact, a thirteen year old from Houston who, like many teenagers, after a few days feels the absence of the father, often” out of business “for long periods. The problem is that the girl’s father is an astronaut in the International Space Station , and it is for this reason that Hyundai has intervened in a very special way to satisfy the desire to Stephanie that involves sending an affectionate greeting to its parent.
Using the huge Desert Delamar (Nevada) like a blank canvas, the automotive company has harnessed the power of 11 Hyundai Genesis to write with tires message Stephanie an area of 5.55 km2 (twice the size of Central Park in New York), so that it could be seen from space. What’s more, the initiative was officially registered by the “ Guinness World Record “, emphasizing the size of the company and giving further satisfaction to all those who participated in the project.
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