On Tuesday, Google announced the upcoming update to its algorithm that will give preference to sites “mobile friendly” when users perform a search on a mobile device. The change, which has been renamed to ‘ Mobilegeddon ‘, will be introduced tomorrow, April 21, and threatens to bury the websites that have not been optimized to be displayed on the various dimensions of mobile devices, but at same time aims to strengthen the position of the so-called mobile-friendly websites.
Google announced the new algorithm in February, a change that takes into account what a website has been optimized to be displayed correctly on screen of a mobile device, favoring the latter in searches by the mobile. Google said that the change will have a “significant impact” on the ranking of research from the mobile – and you can not help but point out that about half of the research was estimated to come from a mobile device .
Those who want to see if their websites are more likely to be affected by negative consequences following the introduction of the new algorithm can use the tool to test ‘test of compatibility with mobile devices’ Google, available here.
Amazon earlier this year, reported that 60 percent of traffic on its site during peak shopping seasons originated from mobile devices, emphasizing the importance for online retailers to support the display of mobile devices.
According to Search Engine Land , Google runs about half the traffic of its search engine with source mobile devices. One of the main factors leading to the increase in traffic from mobile devices seems to be traffic growth from emerging markets such as India, where the use of mobile devices is far superior to the use of the PC.
Although Google has warned nearly two months ago that his algorithm would change in a few weeks to promote the sites optimized for viewing from the mobile, it seems that many website operators have decided to ignore the warning and stay unprepared for change. The Financial Times has predicted that the sites of major brands and some websites of financial services could suffer a significant drop in traffic because of the changes to the algorithm of Google.
Warning : The change will not affect the research done by PC or tablet, but only to research carried out by smartphones.
Last year Google has implemented the label “mobile friendly” to the results of the research will link harked back to websites that have been optimized for mobile. Google is now intensifying changes in mobile search as it faces aggressive competition from sites like Facebook, especially to be able to have more advertising revenue from the mobile.
Last week the company introduced in its Google Android mobile app for a new feature that, when you search for something on the Google, the software shows the links to download applications relevant to what the user is searching alongside traditional links to the websites.
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