There was once a Yahoo! one of the Internet company, the most prestigious in the world. If it were a fairy tale, it could start like this. And instead, is only the history of an empire that collapsed, and which will not remain even the name. Yahoo! in fact, very soon (i.e. after the closing of the transaction with Verizon) will be called Altaba. And Marissa Mayer, the ceo that was at the top of the company over the last few years, will resign from the board of directors. And you are also the co-founder David Filo, and other top managers.
Yahoo! hit by hackers in 2013. Verizon wants to renegotiate
The decision was announced by the Sunnyvale company, through a document filed with the Securities and Exchange Commission of the united states. The number of directors will be reduced to five (Tor Braham, Eric Brandt, Catherine Friedman, Thomas McInerney and Jeffrey Smith), and the new Altaba will be a sort of investment company, with holdings that are heavy in Alibaba Group Holding and Yahoo! Japan.
The rest, i.e. the Internet services, will move to Verizon, a giant of the Tlc that this summer has found an agreement for the acquisition. Price agreed: $ 4.8 billion. What happened after the agreement seems to have impacted greatly on the decision to give a clean cut with the past. Hacker attacks of 2013 and 2014 (made known only in these weeks) did not affect only 1.5 billion accounts, but the entire brand of Yahoo!. A breakthrough was needed.
Yahoo! a billion compromised accounts. In the game the merger with Verizon
The collapse of a giant
In 2000, when WhatsApp and LinkedIn were not even an idea, and Mark Zuckerberg was just 16 years old, Yahoo! he lived his days of glory. Was worth 125 billion and probably was the true titan of the web. A supremacy which, over the years, because of wrong choices and coincidences, it went sgretolandosi. While Google was growing with speed, surprise, Yahoo! lost pieces and the market. But in 2008, when the signals were clearly daunting, Sunnyvale rispedirono to the sender a mega offer from 44.6 billion dollars signed by Microsoft.
When you could buy Google
There is a story in history, in house Finance!. And brings us back to march 1998, when Larry Page and Sergei Brin were still researchers at Stanford. The two founders of Google had developed a patent to PageRank that revolutionized the search engines. The same patent, which over the years has made the fortune of Google. In a restaurant In Palo Alto, the two students and some manager of Yahoo! they spoke of the sale of the patent. Page and Brin asked for 1 million euro. Yahoo! refused without leaving a margin trattiva.
Attack on Yahoo: check the matrix Russian. And the Mayer knew, but has been silent with Verizon
the years of The Mayer
The rest is recent history. A history of bad investments and raises proving to be a flop. The distance from the app market has weighed enormously. The new CEO, Marissa Mayer, has jumped on the chair on July 16, 2012. Is a young prodigy, is torn with the sound of the dollars to Google. And one that many have dubbed "the cure ” Mayer" was immediately a road that is made of cuts and investments. One of the first tasks of the young Ceo was the acquisition of Tumblr for 1.1 billion. A move that brought a bit of optimism. But it lasted the time of a toast. And now it’s just a vague memory.
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