the Revolution at Yahoo!. As soon as it has completed the sale process of the Internet business to Verizon communications, the chief executive officer, Marissa Mayer, will leave the tech giant, along with other top managers, and the new Yahoo! – a pioneer of the Internet age – 23 years from the foundation, will change its name in Altaba.
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Yahoo and other brands that no longer exist
The agreement
Change the skin only after the closing of the transaction launched in July last year, when Verizon had agreed to the purchase of the assets of Yahoo! that include business advertising, websites, mobile applications and e-mail: to the core business of the company, were put on the plate almost five billion dollars, and activities related to research, communications and digital content will be integrated with those of AOL. An operation is put at risk after the emergence of the hacker attacks to the network of Yahoo! in September and December have affected a total of a billion and a half users. And Verizon has made it known that it is also possible a renegotiation of the agreement. The New York Post had spoken to a discount request by a billion dollars advanced by the same Verizon following the theft of data immediately.
Alibaba
Out of the agreement remained the shares of Yahoo! in the chinese company Alibaba Group and Yahoo Japan: the U.s. company will maintain, respectively, a share of 15% and 35.5%. The new company will focus more closely on the web: it will be quite a financial holding company. And given the radical change of nature, what has been one of the pillars of the Internet – and that still remains the third portal, the most visited of the united States, though it was reduced to a mere “vehicle” of the shares in Alibaba – will change its name, in fact, in Altaba. A name that, according to sources, the company would be a combination of the words “alternative” and “Alibaba”. A sale is completed, the board of directors will be reduced to five members, the ten current. In addition to Mayer, will leave the direction of one of the co-founders of Yahoo, David Filo. The president of Altaba will be Eric Brandt, former chief finan cial officer of semiconductor manufacturer Broadcom, which will replace Maynard Webb, the past to the role of chairman emeritus.
farewell Summer
The goodbye, the more resounding is, however, Marissa Mayer, Ceo since July 2012, which leaves after a five-year period is anything but simple at the helm of the company. Arrived at Yahoo from Google, where she came to occupy the role of vice-president for products related to web search, Mayer was presented by declaring the target to bring “dedicated products, content and personalized experiences to users and advertisers all around the world”. Four years later, we are now in march of 2016, to summarize in the most merciless of his adventure is the excerpt that Fortune devotes in the moment in which the inserts in the ranking of the “19 a leader is more disappointing in the world”. Among the most criticized aspects of its management, were targeted by several newspapers in the u.s., the purchase of Tumblr in 2013 (the company the value of which is decreased by 230 million euros in three years), in addition to the low propensity to de legate decisions.
January 10, 2017 (edit: January 10, 2017 | 18:47)
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