Make the home "smart", programmable, and customizable. The idea of a digital home according to Nest, the startup founded in 2010 by ex-Apple Tony Fadell (the father of the iPod) and Matt Rogers (the current Chief Product Officer of the company) and purchased four years later by Google for $ 3.2 billion, goes far beyond the concept of an environment populated with objects and connected devices. And the launch on the Italian market (as well as in Austria, Germany and Spain), of some of its products to the catalog, thermostat, camera indoor and outdoor, already available for pre-order on can already be pre-ordering on Amazon.it, Media World and ePrice and delivery starting in mid-Feb ruary) was an opportunity to reiterate a concept that is very dear to the founders. And that is what a smart-home that will take care of the people. Saving energy and increasing the safety of those who live in it.
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market potential is also important in Italy
Of the road, in these six years, Nest has made a lot of its solutions, says an official note, are installed in more than 190 countries, although the markets are only a dozen in addition to the United States, where it was opened in December of 2015 the first dedicated store in Palo Alto, California. With the entry into four new european Countries and close partnerships with selected operators in the world, retail, telco and energy, the goal is obviously to increase significantly the number of families served. Specific numbers the managers of the Nest don’t make it, only to remember that up to today more than one million devices sold in the world (with a constant growth year after year), and that "the market potential is there, is taking shape and is already important, even in Italy".
To attach, even in the presence of a competition (especially specialists such as Bticino, Honeywell, Netatmo, and Tado) which, in turn, want to take advantage of the lure of the "smart home" on consumers who are more used to the digital Nest will focus not only on the innovative nature of its device. The agreement with Engie Italy, one of the 75 energy partner of Nest in all the world, for example in the direction of offer the user a complete package to optimize the management of electricity consumption in a house. The zeroing of all the rock of any problems with the installation and configuration of the smart products. In the next few months will be triggered in addition to the programs already defined with the Wind Three and the Generali Group, while not negligible, may be the flywheel of the incentives provided for by the Stability Law 2016, which provides for tax deductions for the expenses related to the purchase, installation and commissioning of multimedia devices for the remote control of heating, hot water production or air-conditioning units. Like the thermostat Nest, to be precise.
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Sensors and updates to learn our habits, domestic
The Learning Thermostat, Nest attributes the merit of having contributed to save about eight billion kWh of energy to date, is a beautiful object to look at (thanks to the design with a wheel in glass and metal), and of course connected to the Internet in addition to the boiler (via a box that came in the box, the HeatLink) and, the peculiarity of which is that of self-learning, acquiring and processing the information collected through the sensors, the algorithms and the capabilities of artificial intelligence and deep learning. The device, in short, is able to understand and to transpose day after day, our movements, our habits related to the temperature of comfort, and a favorite in the house but also the variability of weather learned in digital format. By so doing learn and program alone to manage in a more calibrated and more efficient power on, power off and temperature of the boiler or the air-conditioning system.
Among its strengths, provide by Nest, there is definit ely the simplicity of use in combination with the app to install on their smartphone, from which you can conveniently control all of the "performance" of the house from the remote. And the benefits in terms of energy savings? A precise number, in this case, there is. Think of a reduction in fuel consumption also in the order of 20%, we are told by the persons directly concerned, however, it is something realistic. But depends a lot from home to home and from user to user. The Learning Thermostat, this is for sure, you will be able to purchase at list price 249 euro and is a gadget on which is founded the whole of his intelligence on the software. Today we arrived to the third generation, with the next Nest is confident it can add more cognitive capacity to the device, to make it more of a technological gadget-friendly person.
other products
Said that the smoke detector and carbon monoxide Nest Protect (on sale at 119 euro) for the moment is not distributed in Italy, the two Nest-Cam Indoor and Outdoor, both the proposals with a retail price of 199 euro, have the task of monitoring everything that happens inside and outside the house. The notifications about the movements, or sounds that are detected are sent in the form of a warning and thanks to the usual app you can check and see what’s happening live, in high definition.
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