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February 8, 2016

In order to draw the attention of an increasingly wide audience of people the costs of this bad habit was held, Friday, February 5, the ’3 national Day of prevention of waste’ and, simultaneously, Last Minute Market announces the start of the sixth edition of the European campaign awareness “zero waste. The intent is to be able to get to the halving of the waste in the European countries by 2025.
the Italians, according to research presented at the presentation of the ‘Day’, while failing to fully nell’intendo to fight waste, are sensitive and prepared on the issue. 85% of consumers, for example, is aware of the importance of packaging than the preservation or perishability of the product, for the 64% packaging is even ‘essential’ and 93% say they choose the pak on the basis of his functionality, or the possibility of reuse (90%). But there’s more: the more than a 56% of Italian consumers – on 2 – said to be prepared to “pay a little more for packaging that increase the probability of use of the product, thereby decreasing waste. All these data are drawn from the investigation Waste Watcher 2016. Also Monitor the buying habits of Italian consumers: the shopping is done in supermarkets or hypermarkets, is the largest distribution holding court for the 90% of consumers while only 9% of Italians buy in small shops or from the manufacturer; spending is daily or renews every 3.2 days (69%), only 27% of Italian practice the big weekly shopping: this will ensure the quality and freshness limit the waste of aliimenti. The packs are preferred small (64%) to prevent the waste that in fact affects predominantly large packages opened by time (62%). And ‘plebiscite attention to the expiration date on the labels (91%), for which you require clear and detailed information (ingredients, origin, traceability). Despite good intentions and preparation, in our country, food waste is estimated at 30 million tons per year: about 1/7 of what is happening in all the EU countries.

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