YEAR China overtakes South Korea, at least with regard to the smartphone market. No coincidence at Mobile World Congress 2016, the largest exhibition that opens Monday in Barcelona, for the first time there will also be Xiaomi Beijing. Founded in 2010 and evaluated 46 billion dollars, Uber only surpasses, wants to officially land in Europe as in the US in the coming months. He looks back on five seasons for framing and a misstep in 2015 managed to sell “only” 70 million smartphones compared to 80 planned. But it grew by 22.8 percent, slightly less than Lenovo who she is based in Beijing. However, best of all made the Huawei of Shenzhen, with a 44.5 percent. Which in Italy is 100 percent.
According to IDC, last year these three companies have distributed worldwide 250 million against 324 million smartphones from Samsung and the approximately 60 Lg. But two of them are not yet present in the West. If they continue like this, and adding the Tcl Guangdong, the Shenzhen ZTE and Coolpad Hong Kong, overtaking is only a matter of time. “How did we do? High-level products, affordable prices and a capillary channel and outlets work. Things that others do not or no longer know how to do,” he says Daniele De Grandis , head of division Mobile Huawei. In fact point on medium and low average range, content to lower margins and thus offering smartphones with a good relationship between cost and features, in China they have climbed the charts. The West? Except for Apple, which still grows less than before, it is out of the loop that counts Microsoft, which acquired Nokia, is in free fall; Google dominates the world of operating systems with Android keeping away from the production of equipment after selling Motorola to Lenovo; BlackBerry suggests abandoning the field to devote to services.
Elsewhere, the Japanese Sony has the edge and Taiwan’s HTC, which does not go any better in Barcelona seems to focus on its viewer for virtual reality Viv . In Spain the Huawei should show MateBook, halfway between tablet and laptop, complete with a stylus and Windows 10 operating system and Android. And you will also see the Mi 5 of Xiaomi. It is a thin smartphone: five millimeters against the seven iPhone 6. In the highest version theories of a camera over 20 megapixels, among the fastest processor, the Snapdragon 820 and 4GB of RAM. The cost? There is talk of EUR 500 as the base price. The Galaxy S7, the Samsung always present in Barcelona, has similar characteristics in many ways but it will cost 700 euro.
According to the rumor, for now the most interesting proposal is the Lg. His G5 will have a dual camera on the back (you can use together), is that of a 16-megapixel G4, the other is wide 8MP. 5.2-inch screen with 2K resolution, Snapdragon 820 processor, 4Gb of ram, and metal body. The battery is removable, but mostly you can add two modules: the first with the buttons you need to turn it into a camera, the second dedicated to hi-fi with 32-bit converter where to connect headphones. Who knows if it will be enough to maintain market shares. But at least, inspired by the modular Project Ara Google, it has a different idea. And in smatphone high, now differentiate themselves is vital end.
“China is likely to overtake, but the real issue is that in this world you do not innovate more,” explains Stefano Mosconi from Finland, where he founded Jolla, one of the few European teams to offer an alternative operating system to those of Google, Apple and Microsoft, and designs its smartphones and tablets. “All – says Mosconi – tend to always repeat the usual models, just more updated. With a few changes.” However, it remains one of the few markets that continues to grow. Although less than before and, indeed, with much less creativity than a few years ago.
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