Amazon fruits and vegetables leads on Prime: home within an hour – Il Sole 24 Ore

History of the article

Close

This article was published on February 15, 2016 at 13:07.
the last change is the 15 February 2016 at 16:17.

a little more than three months after the launch of the service in Italy Prime Now for deliveries in ‘now, Amazon also brings in Italy the sale of fresh products. From today – the company said in a statement – through the app Amazon Prime Now you can buy 30 types of fruit and vegetables in Milan and in 34 municipalities of the hinterland and will be delivered in an hour or two-hour window, from 8 am to midnight, seven days a week.

The 30 types of fruit and vegetables in addition to 20 thousand products available at Prime service offers Now that already frozen (including envelopes of soups and ice cream containers), cold products (like meats and yogurt), as well as bread, pasta, coffee, soft drinks, beers, wines and spirits. The information about the origin of food are in the app under every product: the distributors are Peviani and dairy Soresina.
For years, we speak of the arrival of food on the world’s largest digital store in the world, a few months ago and is increasingly a reality in Italy.

The offer is also added to the items in the store Food and care of the house, with a selection of thousands of long-life products (cookies, popcorn, soft drinks) for national and international brands (Barilla, Mulino Bianco Knorr, Mellin).

For the delivery of home food is a time of ferment in Italy: is a few days ago the acquisition of PizzaBo by just Eat. Among the already active startups, with a range of products even more varied than what Amazon offers today, there are Deliveroo, Foodora and Cortilia, who has been offering products at zero kilometers directly home. Also in Milan to report Il Pescatore Online, to get fresh fish directly from the Milan fish market.

It is a movement that poses a challenge to the traditional retail market, where the e-commerce in Italy grows but that is only 4% (B2C Netcomm Observatory data -Politecnico Milan), far removed numbers from the UK, France and Germany.

As for the Amazon service, you can check the cap covered directly from the app or on www.amazon.it/primenow. Ship within an hour costs € 6.90 and is free choosing to receive your order in two-hour windows. The minimum amount for orders Prime Now it is 19 euro. The subscription to Amazon Prime costs 19,99 EUR per year (the first 30 days are free for new subscribers).

© ALL rIGHTS RESERVED

Permalink