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This article was published on February 16, 2016 at 6:37.
Order from home, without moving, with an app and see something else brought home the goods, in a maximum of two hours.
The game is getting harder. And in the end, little more than three months after the launch of the service “Prime Now” in Italian, Amazon aims at big target: fruits and vegetables in one hour or two hours at most in Milan and in other 34 municipalities of the hinterland. All from the mobile: just download an app and manage from there orders for deliveries to be made from 8 to midnight, 7 days out of 7, and where you can check on the progress until delivery.
In short, after frozen, drinks, pasta and coffee, the Colossus of Seattle also comes into the match on a slice of the market that was expected to be in the program, but maybe not so soon. “As of today – it said in a statement the company – Amazon Prime Now customers can enjoy at any time of day of fruit and fresh vegetables delivered to the plan, saying goodbye to so hard to lift heavy shopping bags. Apples, bananas, tomatoes and zucchini, to name a few, will be delivered to the office for a wholesome lunch break or at home, to observe a balanced diet. ”
On-line orders then and goods to the plan. A game in which Amazon aims to disrupt balances in supermarkets but also, of course, shopping habits. In these three months, for that matter, things have not gone wrong since it was decided this upgrade. No, however, it is given by the multinational, as usual. The only thing that is known is that ham, beer and water were the most popular products in these three months. And to make more use of Prime Now was the central area of Milan, where evidently the presence of offices has made a difference.
Now there’s a total of 30 types of fruits and vegetables that will be distributed by Peviani and dairy Soresina. A “dowry” which will add to the range of more than 20 thousand references available at the time for the service Prime Now including envelopes of soups and ice cream containers, cold products (such as cold cuts and yogurt), as well as bread, pasta, coffee, soft drinks , beers, wines and spirits. “The 30 types of fresh produce – explains Mariangela Marseglia, Eu Director Prime Now – make it even more wide and varied product offerings Prime Now, increasingly responding to the need of customers to receive at home the products for daily shopping ‘ .
The mechanism relies on comfort (products directly to the floor), practicality (delivery time from 8 to midnight) and the speed (one to two hours). To the arrival of the product in an hour’s time there will be a surcharge of 6.90 €. In the second case the delivery is free. But for all the orders above 19 Euros and in any case following the payment of 19.99 Euros yearly for Prime customers. To date, deliveries can take place in an hour by the order in Milan and in 11 municipalities of the hinterland (Sesto San Giovanni, Cinisello Balsamo, Paderno Dugnano, Cologno Monzese, Garbate Milanese, Bresso, Senago, Novate Milanese, Cormano, Cusano Milanino and Pero). Overall, however – including delivery in two-hour windows – the municipalities concerned I am 34.
That Amazon is undoubtedly a bet, even on the e-commerce growth in Italy. The country, for its part, is giving “to” important system replies: in 2015 the purchased online came in at 16.6 billion (2.2 in more over 2014) and e-commerce has come to exceed 4% of the total retail consumer (B2C Netcomm Observatory data – Politecnico di Milano). And electronic payments have gone up. As anticipated on Sole 24 Ore yesterday, in fact, the Mobile Observatory payment & amp; Commerce of Milan Polytechnic quantified in 164 billion euro the “digital wallet”: + 5.6% over the previous year. ATMs, credit cards and electronic payments become increasingly familiar. And actually like Amazon know that.
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