Apple working on his electric car? Here are the clues that point to … – Il Sole 24 Ore

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This article was published May 28, 2015 at 16:10.
The last change is the 28 May 2015 at 16:24.

“The car is the ultimate mobile device.” Word of Jeff Williams, head of Operations of Apple spoke at the annual conference of Re / code, a major appointment of punmta hi-tech global economy. It took these words, in response to a question on the areas that the company is exploring the apple, to restart the rumors on the much rumored Apple car.

Williams has now clarified that his comments referred to the platform Car Media Play, designed specifically for the car, but the recent past has taught us that Apple lets out gradually the ideas he’s working on. That is what happened with the smartwatch Apple Watch and with the electronic purse apple pay.

On the other hand in recent months it has been a succession of rumors that are shaping a serious project car attonro who is working Cupertino, involving suppliers from around the world. With the obligation of silence on the project, code-named “Project Titan”, according to the Wall Street Journal a few months ago: an electric car, “similar to a minivan” on which they would be a few hundred lavrando people under the direction of vice president Steve Zadesky, managers from Ford.

According to other rumors published by the Financial Times Zadesky would make more than one trip in Austria in recent months looking for a manufacturing partner. Others added that the project revolves around a vehicle to autonomous driving, unmanned. Project Titan would be managed in a secret facility not too far from Cupertino, while car production would be chosen Ireland, in Cork, where he plans to build a new plant. And for managerial profiles that Apple is cerando it is specifically requested experience in the automotive industry.

The indications point undoubtedly in the sense of a project all electric, so much so that the company headed by Tim Cook has triggered a battle talent with the giant of the industry, the Tesla: Apple would offer it bonus and strong salary increases for engineers who leave the Tesla.

There is also the suspicion that in fact the project is limited to the development of software for the car to autonomous driving. But the recent hiring of several senior engineers profiulo with automotive expertise “hardware” seems to point in the opposite direction. Meanwhile they are also spreading rumors about mysterious van – some say Dodge – who are traveling to the American roads doing testing of all kinds. It is not just a matter of engineering: the “magician” of the design of the Apple, the father of the iPhone and iPad, a collector of classic cars, has repeatedly criticized the current lines of cars.

And there’s also a clue “Italian”, as the CEO of Fiat Chrysler Sergio Marchionne, on a recent trip to California, met the CEO of Apple and Tesla, Elon Musk and Tim Cook, as well as having made a Experimental around on a “self-driving” of Google.

On the other hand, the car was one of the dreams of the same Steve Jobs before his death he had confessed to the New York Times that if he had more energy, wanted to compete in Detroit with an Apple car. (P. Sol.)

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