War streaming
Milan , May 20, 2015 – 21:44
The phenomenon of music streaming is recent, but not enough (already) more . Spotify was born less than a decade ago, in 2006. And the first important confirmation for the sector date back to 2014. This year, in Italy, the overtaking of the download, the United States exceeded the sales of CDs and in some cases labels gains larger than those related to downloading songs.
The revolution at the gates
But a revolution is already upon us. A shake the young market are the upcoming Apple’s move, expected in early June with the relaunch of the platform Beats Music, and the need to capitalize on the affection of the tens of millions of users-won (especially) with the listening mode and Free interspersed with commercials. We must acquire and later paying replenish portfolios of artists, even if a document published by The Verge shows how record companies are doing the shell game with the substantial advances, $ 25 million in the case of Sony in 2011 for three years collaboration, paid by Spotify. To make cash there are those, such as Tidal , it is focusing on the quality of the format. Or who, as Beats, it focused immediately on the track selection by experts. Spotify and Deezer rival, as announced in the last hours, instead open to entertainment content and information.
Radio transmission ad hoc
The Swedish group, which according to statements by its CEO Daniel Ek (pictured) represents 54% of the music market stream, has partnered with Slate, Deputy News, MTV, Conde Nast and other publishers to include in its library, whether free or on subscription, exclusive video footage or archival. Users will be offered also true radio made ad hoc, and presented to recall names like Pop Icon and Tyler the Creator, or format the original video, such as the meeting between musicians and chefs. Both audio and video format you’ll have access to exclusive live performances. The future is a must because in Italy will be discussed only in the coming months. Spotify part with the new content and the interface retouched Now, designed to consistently offer the user a selection of songs tailored to his tastes and times of the day, only in the US, UK, Germany and Sweden. The Italian version we can access immediately to the new Running Spotify, which as the name suggests wants scan workouts to music in dialogue with the sensors on your smartphone, and helping to increase the pace. The service will enjoy this summer of a collaboration with Nike +. The announcement will be available only from smartphones, to yet another confirmation of the will of the digital giants want to enrich the mobile experience.
Deezer tip to Italy
The French Deezer instead part from France, the United Kingdom and Sweden with an innovation that is limited to the front audio and follows the ‘ acquisition of Stitcher. On board, to provide content podcasts and radio entertainment, information and sports, they rose Slate, Financial Times, Monocle 24, Radio Nova, Télérama and Sveriges Radio. Italy, as confirmed by the Corriere della Sera the Italian Cinzia Rinelli marketing manager, “is one of the most important countries in Europe for us. We are already working to involve other areas. ” Speaking of competition, according Rinelli, is premature, “The stream is still in its early stages of adoption, we can put the problem in a few years, when it will be one of the most popular methods. At this stage there is no need of all the possible actors to spread its use. “
May 20, 2015 | 21:44
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