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This article was published May 18, 2015 at 21:33.
The last change is the 18 May 2015 at 21:34.
When in 2012, with the launch of iOS 6, Apple gave up on Google Maps to make room its App “Maps” all hell broke loose. The poor performance of the latter were the subject of endless discussions and fierce criticism. So much so that from Cupertino had to retrace their steps after a few months, opening the doors to Google Maps and declaring in fact lost the challenge with Big G. Yet the maps too is a strategic sector for the giants from California, and a yield not so light It is justified. Behind the maps geolocation hide profiling and marketing. It hides business, not only prestige. And the current dominance of Google can not remain indifferent competitors.
This is also why Apple just bought Coherent Navigation, a company specializing in High Integrity GPS (iGPS already dubbed a system that mixes two different satellite signals: those mid-earth and low-earth. The result is an almost absolute location accuracy and a higher signal quality. Precisely this was one of the weaknesses of “Maps”, accused in the weeks after its debut provide geolocalizzazioni and maps incorrect.
Apple, according to rumors coming from sources close to the company, have already hired some employees of Coherent. Among these is the CEO Paul Lego, one that Apple had already worked in the past. Even the two Co- founders of iGPS, William Bencze and Brett Ledvina, have already moved in the offices of Cupertino. And the website of Coherent no longer be reached for a few days (with a redirect pointing to Apple).
Ignoti the economic terms of ‘operation. The company Cook declined to comment on the rumors, taking refuge behind a “no comment”.
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