Thursday, April 9, 2015

How does the button to integrate Facebook and Whatsapp – Il Sole 24 Ore

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This article was published April 8, 2015 at 14:00.

When more or less a year ago Mark Zuckerberg bought WhatsApp pulling a check for about $ 20 billion, the IT world wondered immediately if the CEO of Facebook had in mind an integration between the most popular social network the world and the famous instant messaging App. Zuckerberg himself hastened to cool down tempers, with reassuring statements on the total distinction between the two worlds.
Today, that’s fourteen months have passed, the first step towards an integration between Facebook and WhatsApp is a done deal.
By installing the new version of the Facebook client for Android – designed for hours only to beta testers – users can send and share news read on with their social contacts WhastApp. The programmers of Palo Alto have entered a new specific key (“send”) that allows this type of action. And after a break-in period, there will be landing on the consumer device. The anticipation comes from some American blogs, who photographed the new key. Obviously all’headquarter Facebook mouths are more than sewn. But in some cases (and this is one of them) is the official single volume.
The new function will involve a series of consequences that will open to some new threads. Facebook has about a half billion users around the world, while WhatsApp it has over seven hundred million. Integrating the two services that have numbers like that will not be an operation from nothing, and could involve two billion people. The App instant messaging, which these days has launched a new feature on the VoIP phone calls, thanks to the presence on Facebook could easily consolidate its leadership. The idea of ​​Zuckerberg, moreover, it is quite clear, and seems to say: if you have Facebook, you must also have WhatsApp (and vice versa).
The intention is to open the App of text messages to information. A channel where not only you chat with friends, but you can also share content.
Jan Koum, one of the co-founders of WhatsApp, in February 2014, a few days from the purchase by Facebook, reassured everyone: “there is no plan to integrate with Facebook.” But fate seems to have taken another route.



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