All this in the “Message to space” Hyundai, finally a spot on a car that does not makes you want to change the channel to the absurdity of the situations presented, like those cars whizzing fast and happy in the desert when then instead, the sad reality, often remain in the queue in the fitting blocked by a curtain. And who ever goes to roam among the sand dunes?
But this time we start from a desert location, the Delamar Dry Lake in Nevada, an absolute flatness just waiting to become the largest slate of history even if two thousand years ago, and maybe (maybe) without satellites and gps, someone had tried to down Nazca, Peru.
THE TALE
Anyway creative automaker’s invented the following story: Stephanie is 13 years old and some difficulty in contacting the father who does not commute weekly out of town, but the astronaut in orbit on the International Space Station. And so asking for help to Hyundai because a message is carried on Earth that can be seen from space. A tender as unfounded ploy, because if there’s one thing that has become commonplace are the links to the space station, as you know the fans of Luke Parmitano and Samantha Cristoforetti.
GUINNESS
But in fact, instead of a measly text message or a concise uattsap, does not seem bad to surprise dad, darting to 400 km altitude and at 28,800 miles per hour, will see – ohibò – the little heart drawn by the daughter in the notebook and made giant from studded tires to 11 Hyundai Genesis that move on the sand of the desert as a single colossal marker. Colossal really written realized after six months of study by an impressive legion of technicians and engineers is one and a half wide Central Park, or 550 hectares, or 800 rugby fields. In this case, size does matter, as certified notary who recorded the event in the Guinness Book of Records, the “World’s largest written plotted with tires.”
2001 A SPACE ODYSSEY
It ‘truly a sight to see those sedans traveling in unison on the bottom of the lake dried smooth smooth accompanied by the Blue Danube Waltz by Johann Strauss, seemingly a trivial quote of twirling spaceships designed by Kubrick in 2001: A Space Odyssey in 1968. The truth is that you can hear the music and see those scenes in the movie and on. And beyond. Never fail to stop the heart. In this case the creative of the Korean accelerated the tempo of the waltz to stay within the narrow limits of a TV commercial, but the yield is equally magnificent, as evidenced by the viral spread of the images on the web: five million views in the first week .
But there really is Stephanie? For all we care, according to the ABC American astronaut Terry Virts has a daughter of 13 that name. And indeed, on 18 January, when the writing is completed, Virts was in orbit, being part of the same mission is also involved in long Cristoforetti. Hyundai has not yet revealed this circumstance, as it has not been told anything about any agreements with NASA for filming on board the ISS (some of which is some doubt) in which the astronaut is never framed in the face. But the lightness and poetry of the project would gain nothing with the veracity of these details.
NAZCA
Rather, given the impressive array technology used for this commercial ( here behind the scenes) , is to remember the wonder of the writing of Nazca in Peru, about 2000 ago. Now is not entirely true that those gigantic drawings could not be drawn with such mastery without a plane, a helicopter, a spaceship, because around them, albeit rare, some deep-sea there. But in fact, considered officially the tools available at the time (ropes, stakes and sharp brains, nothing else) salt even more admiration for those artists (priests?) Which even then were able to realize drawings visible from space. What then of those drawings there is one called the Astronaut (also unnamed, such as the Hyundai) is the fact that it is more beautiful to believe.
Saturday, April 18, 2015, 13:29 – Last Updated: 16:27
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