The first showcase of the Apple Watch in Italy – in Milan during the week of the Salone del Mobile and in a trendy bistro directed by a star chef – could only be glamorous and trendy, two spheres where the last “jewel” of Cupertino squeezes particularly the eye.
After all it is a technological device, but especially of a clock, an accessory that helps to define the style of the wearer. Nothing was left to chance to preview flash-Italian. Neither the “when”, in the heart of the Milan Design Week, nor the ‘where’, a former sawmill transformed into gastro-bistro and directed by chef Carlo Cracco, “Charles and Camilla, in Sawmill”, recently awarded by the Bible Wallpaper design.
For the occasion, flew to Milan from California also one of the top managers of Apple, Phil Schiller, vice president for global product marketing. Unapproachable, but keen observer of the evidence of the potential buyers. Today, fans of the Apple bitten could look closely at the three collections of the Apple Watch, including the edition, the one that can cost up to 17 thousand euro, made of gold alloys 18K pink or yellow. Available for testing the model Apple Watch Strap Milanese mesh. He also tried chef Cracco, away from the spotlight even though “certainly not in the kitchen,” he told ANSA.
Most of the users, but many without any rush, was pleasantly surprised. Jacopo, a developer for iOS, emphasizes the potential of ‘tactile feedback of smartwatch that can alert you without distraction. ” Claudia, a photographer, it was struck by the Sport version with white strap. Ludovico, student, believes that Apple Watch has all it takes to “make a bang.”
The Italian debut comes a week away from the pre-orders in nine markets – Australia, Canada, China, France, Germany, Japan, Hong Kong, United Kingdom and United States – and the onset in the shops of these countries to be tried. Deliveries and sales will begin April 24, although Italy will still have to wait. Apple has not yet provided data on online pre-orders, but the delivery times specified users – slipping already in May-June – suggest that the application has been higher inventory.
The Telegraph reports An internal memo of Angela Ahrendts, chief retail Apple, according to which probably also for the whole of May Apple Watch you can only pre-order online.
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