gone Are the days of good manners, ask permission to present and keep a low voice. the Huawei is now a certainty, a giant, a master. And if the commands as it should be. In five years, he has made it to the summit at a pace surprising, becoming the number one in Italy and one of the leading manufacturers absolute at the global level. In the face of Samsung, Apple and company singer, who previously looked Huawei from bottom to top and now lead the hand to the brim of the hat as a sign of respectful greeting when they meet in front.
the Hall of the great opportunities, that of the Sweet Hotel, on the outskirts of Munich, where the usual crowd of journalists from around the world has also witnessed the launch of the new Huawei Mate 9, and at the same time, ” welcome – in the Italian press – the new General Manager of Consumer Business Group for the uk, James Zou. Emotional videos, and choreography on the stage they open the event, the protagonist clearly the new phablet (detailed specifications are in the preview of the Huawei Mate 9 Want…).
built to last
In the intentions of the chinese manufacturer, it is a device born to last for a long time because it adopts the hardware of the latest generation processor (Kirin 960 is the first to adopt a SoC Cortex-A73), offers full compatibility with Google’s Daydream for the virtual reality, complete connectivity of each of the most recent standard (4G and Wi-Fi) and a system of fast charging Type-C (Huawei Super Charge) 3.5-5V/5°, which also regulates the input of energy to protect the battery and ensure a longer life.
in Addition, the Mate 9 has a thinking brain, a predictive based on machine learning with a proprietary algorithm that optimizes simultaneously the management of CPU, memory, and storage. In practice, studies the habits of use of the app by the user, by allocating more resources to those most used in order to ensure the maximum productivity and efficiency is in general more optimized.
the entertainment are not just starting from the graphic processor 8-core processor, the brand new Mali-G71 with graphical libraries.
Vulkan, a system stereo audio with dual front exit, and a camera compartment Leica-certified of the second generation.
objectives back (a RGB sensor of 12 MP and a monochrome 20 MP) are equipped with optical stabilizer, zoom, hybrid hybrid autofocus (laser, phase, contrast and depth – the latter allows you to change the depth of field after the shot to add drama to the first floors) and recorded videos in 4K with the codec H. 265, and noise reduction is guaranteed by the 4 directional microphones.
Has declared Pier Giorgio Furcas, Deputy General Manager of Huawei Italy: "Compared to the P9 and P9 Plus, the camera features are increased. In addition to the megapixels of the two sensors, we have installed optical image stabilizer, and improved performance in low light. The photographs, for us, represent an added value to give to the consumer, sometimes it can just be the camera of a smartphone that can make them interested in photography, if the quality is right.".
Fast as a Porsche
The Mate 9 comes on the market in two editions. In addition to the above, in fact, Huawei has presented another luxury, in the true sense of the word: Huawei Mate 9 Porsche Editition. The model is a 5.5-inch screen 2K, equipped with 6 GB of RAM and 256 GB of ROM from the prohibitive cost: € 1350.
The gleaming Porsche has a look & feel is decidedly different from his companion, you want to the curves of the screen are more pronounced, you want to the commands Android touch, or, simply for the brand logo Porsche campeggiante on the back of the device.
specified Furcas: "The Porsche Edition will be sold only in the Porsche store. Beyond the cost, represents the will Huawei to demonstrate that, in addition to the technical characteristics, we can also add high-quality design and innovative".
Android 7.0 and EMUI 5.0
Future ready is also the software part of the Mate 9, the first device from Huawei to adopt both the latest version of Android (Nougat) is the original user interface EMUI 5.0.
More clean and graphically very appealing, the 5.0 version was worn for the first time on this occasion, and stood out immediately for the rationalization of its use. Huawei has in fact designed an interface that never requires more than three steps to achieve a function, and is also capable of determining, in a predictive if the user pressed by mistake a command to the screen.
According to Furcas: "With the new machine learning with Mate in 9, the phone can learn the habits of the user in the use of functions and applications, facilitating the access according to personal habits. It is a kind of artificial intelligence that improves the experience of use of the EMUI".
the Real plus of EMUI 5.0 is, however, another. First of all must be the Privacy Space, an area of the phone completely confidential and accessible only through the biometric sensor with a different imprint from the one with which you unlock is usually the terminal. Second, the Dual Instant Massaging, which allows you to simultaneously manage two separate accounts of the same social tool (two accounts on Facebook, two Twitter, etc) taking advantage in an unusual way the features of the Dual SIM.
Think big
And so, as she passed almost unnoticed in the debut of the all unexpected Huawei Fit (the details in the preview dedicated), the launch of the Huawei Mate 9 represents a clear statement of intent, a statement, to say it in English. Specific scream, smart features, interface revamped, and partnerships, such as Leica and Porsche that are brand by themselves, these are items of great appeal, and, in the vision of the chinese manufacturer, the best you could wish for.
"The mate 9 is our point of diamond", concludes Furcas "because it incorporates all the best that Huawei has to offer today. I speak not only of Porsche or Leica – which has already reached the second generation in just six months – but, above all, of the features internal to the product, as the chipset is powerful and the battery large, two fundamental aspects for the users in choosing a product".
it is Not a coincidence that the price of the new phablet is not exactly à la Huawei: more than 700 euros are for all the pockets – not to mention the cost for the exclusive version of the Porsche Design. You know, in short, gone are the days of the "everything out" and convenience: Huawei is absorbed in a great brand, at an equal caste, and now aims to become the leader.
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