At the top of the credit cards, the super online deals are close: the Black Friday November 25th and Cyber Monday the 28 guarantee a lot of satisfaction and snelliranno the bank accounts of many users on the network.
Amazon will offer discounts on non-stop for a total of 3,000 deals. Customers First must obtain an alarm clock, and stopwatch-will they have access to offers with thirty minutes earlier than other users. Kindle, Paperwhite tablets and Fire will be available at a lower price for an entire week. A facility is reserved for residents in and around Milan: will have the opportunity to access the offerings through the First Now, the delivery service is super fast which allows you to receive the products in an hour or in a window of your choice for two hours. For the next seven days Amazon will introduce some 10,000 offers with discounts up to 40%, three times higher than the 2015. During the Cyber Monday there will also be discounts on over 1,100 products including electronic items, computer, toys, tools, kitchen, and home care.
"In a short time –explains François Nuyts, Country Manager of Amazon Spain and Italy,– in Italy Black Friday has become an event of reference for customers, who have discovered the convenience of online shopping from home or via smartphone, so say goodbye to long queues and waiting times. In fact, during Black Friday of last year we recorded an average of about seven orders per second, marking the day of the biggest sales of the year 2015".
Black Friday is traditionally the day following the feast of thanksgiving for the american and the traditional parade organised by the department store chain Macy’s in New York for the beginning of the christmas shopping season. In Italy is a recent phenomenon. In 2015, the two fated events, according to a survey Idealo, have led to an increase of purchases in a network of 33,46% compared to the previous year. In particular, the percentage increase of traffic compared to the three weeks before and was 78% for Black Friday and 40% for Cyber Monday. In 2014, however, the peaks of online sales have been lower: 11,03% for Black Friday and as soon as the 4,52% for Cyber Monday.
The technology sector are reigned between the clicks of the people of the network. according to Idealo, the console game, food processor, notebook, Tv Led, lenses, cameras (compact and bridge), smartphones, ultrabooks, and the smartwatch are products that, in 2015, has enriched the online shopping carts. The balance on prices was not very high, i.e. about 6%. Discounts the most significant have involved the robots from the kitchen (13,3%), the smartwatch (8,1%), cameras, bridge (6,7%) and the notebook (5,9%).
Apple and Samsung are the brands that are most targeted by the users, in particular: Apple’s iPhone 6S LTE, Nintendo Entertainment System, Apple iPad Air 2, Samsung TV KS7000, Apple MacBook Pro 13″ Retina 2015, Samsung Galaxy S7, Sony PlayStation 4 (PS4), Apple iPhone IF Samsung Galaxy Tab 10.1, Huawei P9 lite, KitchenAid Artisan 5KSM150PS, Spin Master Hatchimals Pengualas, Apple MacBook Air 13″ 2016 and DJI Mavic Pro.
"The average volume per e-shopper in Italy –clarifies Paul’s First Web Marketing Manager idealo in 2015 amounts to 574,16 euros (source: statista) to about 16 million people who have bought online (Netcomm). According to data in the possession of idealo on the volume of traffic per year, about 30% of the digital traffic in Italy took place between the week before Black Friday and the last week before the eve. The success of the initiative can be measured in a sales record for the brand in the american, she has encouraged many retailers in the u.s., first of all, ePrice, and Redcoon, such as join the day of the discounts of the end of November, with similar formulas promotional".
For the blog post of Equinix, a company of the sector of the interconnections and global data centers, two factors have a fundamental impact on the collection of a sales site on the network: the clarity, immediacy and an online payment system more secure. In a video interview for Equinix, Akshay Krishnaiah PayPal stresses how it is important for the customers a service high-performance and ultra-secure, from any device in any part of the world. The complications in the sector, however, are around the corner: it is necessary, according to Krishnaiah, have a series of partners coming from different environments (e.g. financial, mobile, retail, advertising) that all work together to provide payment transactions easy and secure, as required by the consumers.
https://www.youtube.com/watch?v=Wr8jR9rLDD0
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