Chinese smartphones are in Italy – the Future.it

take Advantage of, even if not intentionally, the trouble of the rivals to your advantage. That is what is happening to the Huawei, chinese brand networks, and mobile devices that in a very short time is climbing the charts around the world. While the Samsung is the count of the damages caused by the withdrawal from the market of the Galaxy Note 7 a risk of explosion, the chinese group continues to run: it has filed record sales for its devices in the last year, from the most economical P9 Lite to the more expensive Mate 8 and Mate’s, and now we try again with the new Mate 9 just launched, a device halfway between a tablet and a smartphone, and with the memory of a typical pc.

The Mate, 9, the new flagship model of Huawei

this is Not the only “threat” of the East, which undermines the supremacy of the international giants in the mobile phone before it was the turn of Xiaomi, which debuted in 2011 with the intention of becoming the “Apple of china,” by launching advanced devices to prices super competitive. Now arrived trademarks such as Meizu, Opposition or Live, still for some unknown but certainly promising. Of all these, however, is Huawei to make more fear: in a short time managed to leave the borders and now even looks to the United States. Meanwhile, in western Europe, according to Idc, has almost doubled its market share from 7 to 13% in the second quarter of 2016.

In this scenario, Italy has a key role: for Huawei the our Country is the second largest market, after China. Here, every four smartphones sold, one is Huawei: with 23.6% of the market last September (according to Gfk), the chinese company is the second-highest number of phones sold in Italy, immediately after Samsung and ahead of Apple. And the prospects are all in growth. It’s not only the customers but also of investments on the territory. “In Italy, our employees are around 600 and it is here that we have just opened the first Customer service center in europe”, says James Zou, the newly-appointed General manager of the Consumer Business Group for the uk. Zou, who has over 14 years of experience in Huawei in Europe, is optimistic: “our clients have started to become attached to our brand and appreciate the quality of our devices,” he says, explaining that the group expects that the final 9 to double the volume of sales recorded by its prede cessors.

James Zou, general Manager of Huawei Italy

Meanwhile, the company continues to look ahead. “Each year we invest 10% of revenues in research and development,” says Zou, echoing the words of one of the company, Richard Yu, who has recently confirmed its intention to invest 600 million in research and development between now and 2018. Meanwhile, Huawei, which has started to establish strategic partnerships – like that with Leica lenses or with Porsche for a version of the ‘design’ of its new device – has to be able to find allies in made in Italy. “Here there is so much we can do: excellence Italian in fashion or design may soon become our strategic allies,” says Zou.