Facebook has suspended the sharing of data with WhatsApp. pressure from The European Union at the end have been successful. On the 25th of August last, in fact, the new terms of service of WhatsApp had made in such a way that the messaging service and social network to share data for marketing purposes. The conversations of users on WhatsApp became useful data for profiling and advertising, including the telephone number, then it was plagued with ads on Facebook. The suspension imposed by the Eu puts things back to the previou s situation. In the United Kingdom, the social blue had already backed down in the past few days. Now the stop will cover the whole of Europe, including Italy.
The reason for concern, as comments on the privacy uk Elizabeth Denham, is that “consumers were not adequately protected and the investigations carried out by the Garante, have strengthened this conviction. I continue to believe that users are given sufficient information about what Facebook is doing with their information as I don’t think that WhatsApp has never obtained a valid consent from users to share information”. Under accusation is also the possibility to disable this option on WhatsApp: the service offers this option to users, but only for 30 days after installation of the new version of the app. For the Competition Authority and the Market has started two processes, instructors vis-à-vis of WhatsApp Inc. for alleged violations of the Code of Consumption.
The first relates to the possibility that american society “has forced users of WhatsApp Messenger to fully accept the new contractual terms, in particular the sharing of their personal data with Facebook, making them believe, with a message visible at the opening I n the application, which would have been otherwise unable to continue in the use of the application of the same’. For theAntitrust in addition, the effect of “conditioning” would have been strengthened by the tick already present on the option ‘Facebook’ on a screen of the second level at which the user accessed from the main message through a link
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