MILAN – The last Thanksgiving of the era of Obama, however, is a day of celebration for the citizens and for the Corporate Usa, as always, to celebrate the most american that there is, have set up a series of initiatives and promotions, pending balances that will begin on the weekend of the holiday. But also the chain of great distribution Walmart is expecting a lot from the topside of the taccino. Beyond the expense for the food – expected general growth – the chain the Usa has already put on the shelves a series of promotions for the Black Friday, the first day of the payoffs and one in which companies record the highest, in terms of daily sales per square meter. Not surprisingly, the doors of the department store Friday, open at 6, to intercept the flow of purchases. "We think that this is always the biggest event of the year, says Steve Bratspies, purchasing manager, Walmart – and the customers will be thrilled with the offerings that we have prepared for Black Friday". Among these, Walmart has a promotion on a Samsung tv 50 inch is 398 dollars (saving $ 230), and an iPad mini 2 32Gb at $ 199 (with a discount of 70 dollars from the list price). But also the machines of Fiat-Chrysler, you may celebrate, not only for thanksgiving: according to Jd power and lmc Automotive have published estimates of growth in the car market of the Usa in November, that should be a +5,5% per annum. According to the National Retail Federations (association of the Usa traders, ed.), eur 137.4 million americans, that is to say 59% of the Country, waiting in glory on the Friday after thanksgiving to go shopping. To report, that the promotions american have been activated also in Italy, especially for events on the internet. And thinking of your shopping from the mobile phone – that is the new frontier of the purchases – is born Satispay, an Italian initiative that ensures the security of online payments free of charge to customers, while the shops have a fixed fee (0.20 euro for each purchase, if more than 10 euro) and therefore more convenient than classic credit cards. The only one not to celebrate, as always, is the t urkey: this year the production has increased by 7% to a record ever, but fortunately the prices per kilo fell by 3.4% to allow americans to save something to spend the balances on black Friday, after the Thursday of thanksgiving.
And the first large Us company to take advantage of the festivities will be the Disney, which launches at the box office the new cartoon called Moana, which, according to the success of pre-sales, is destined to outperform even the success of Frozen. For the multinational entertainment this is the third movie of the year after "Zoo topia" and "finding Dory". Moana, that has already been seen by 2.6 million americans in the preview – the new absolute record – it is intended to indicate the: the forecasts are 75 million of cash in the cinema the Usa, only for the holiday of thanksgiving.
- Topics:
- thanksgiving day
- black friday
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