Rome – Mark Zuckerberg still needs to address the issue of the quality of the content shared on Facebook and, after having in the past few weeks tried to minimize the problem, now, go back to talk about it, saying that he was still working on the issue and to star working on additional modifications to the systems of the social network.
In the beginning, Facebook has been faced with accusations that they have loaded the responsibility to respect the electoral campaign in the u.s. led to the victory of the unexpected candidate Donald Trump. Then come the rumors, spread, apparently by a group of its employees, according to which, the last update provided by the social network to address the issue has been rejected with reasons that have nothing to do with any technical issues but rather to political considerations (and in particular the afraid to oppose the conservatives). The problem of the virulence of the false information and propaganda online has continued to keep bank and Facebook, willingly or unwillingly, is involved, also financially, given the ability of these news to attract clicks, and then the views, and the resulting advertising revenue.
The media have in fact continued to tell how the spread of hoaxes and false news have done to influence (very likely) political elections in other countries, including Indonesia and the Philippines: here are some of the political leaders were forced to answer to the calumnies, circulating online, were detrimental to their image, accompanied by photomontages nor too refined, and many rumours.
This environment is particularly favourable for the propaganda, trolling, and the false information he has on the other hand, created a system of communication, alternative and alternative professionalism: if the news that
an american author of false news said to earn thousands of dollars a month with advertising (and has certainly also contributed to the election of Trump, thanks to the sharing of hoaxes as “Pope Francis Shocks the World, Endorses Donald Trump for President, Releases Statement”) ago immediately think about the dilemma of the two guardians (one that mind always, while the other only tells the truth), in Italy, is to discuss the alleged investigation of the power of attorney on troll mercenary (identified through the associated profiles ghost) to spread or affect the comment of the news in favour of a particular political party.
On the other hand, the Oxford Dictionary has chosen word of the year “post-truth (after truth), a sign that the entire communication nor is permeated with it, and just this week, Buzzfeed has verified that the content most shared on Facebook the last few weeks is false news, pro-Trump, including several of the ones produced by the author who claims to earn from this business of buffaloes about 10 thousand dollars per month.
Zuckerberg is so had to return on the argument for the second time in a few days: claims not to have a real vaccine against the buffaloes, as it is a complicated problem, both technically and philosophically, because it always starts from the beginning voltairiano according to which the people should have a voice, and therefore you have to be prepared to listen to the other bell. Zuckerberg says then star working on new tools to automatically detect misinformation, and for to indicate to users the false information.
in Addition to cut the advertising to the authors recognized buffaloes, as promised in the last weeks together with Google, Facebook is taking into account theassumptions of mark the news already reported is launching collaborations with journalists and organizations fact-checking to try to equip the social network tools checks super partes.
Claudio Tamburrino
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